The S in Sustainability

How human rights due diligence is expanding the dialogue on social impact

Environmental, social, and corporate governance (ESG) has become another fixed feature of a company’s operating landscape. As such, it requires increasingly specific rules and requirements regarding ethical accountability, transparency, and disclosure, together with tough questions about where and how companies are generating revenue.

So far, the ESG agenda has primarily focused on the E, as companies tackle climate change, largely by reducing emissions and carbon footprints. However, the spotlight is also moving to the S, which includes the social impact of our value chains.

This task is more challenging compared with that of the E, in the sense that we are now being asked to take responsibility for practices and issues over which we may have little control, and for which we cannot offer sufficient transparency.

Increased Governmental Oversight

Meanwhile, social impact regulations are developing swiftly. The drive for human rights due diligence (HRDD) has gained pace since the United Nations issued its Guiding Principles on Business and Human Rights (UNGPs) in 2011. Known as the Ruggie framework, because it was developed under the leadership of then-Assistant Secretary-General for Strategic Planning John Ruggie, the UNGPs are based on three pillars:

• Protect
• Respect
• Remedy

Let’s look at these in more detail.

Duty to Protect against Human Rights Abuses
Government action, in the form of new legislation and regulation, is prompting companies to take human rights more seriously. Based on the UNGPs, national action plans (NAPs) have been developed by many countries. These include the United States and Japan, which published its NAP in October 2020.

In Europe, measures are moving toward enforcing human rights culpability. Germany’s Supply Chain Due Diligence Act will come into effect in January 2023 and require companies to conduct due diligence for human rights and related environmental risks throughout their supply chains. It also will require measures to prevent and mitigate human rights abuses, as well as the establishment of grievance and reporting processes.

In June this year, the US Customs and Border Protection law enforcement agency implemented provisions of the Uyghur Forced Labor Prevention Act, which prohibit imports into the United States of products related to forced labor in Xinjiang. And recently, the US Securities and Exchange Commission issued two regulatory drafts for publicly held corporations and investment funds, requiring mandatory disclosure of ESG aspects of their business operations.

“An organization’s policy is not sufficient should human rights issues be alleged or identified. Operational frameworks which activate these policies and make them meaningful and effective are necessary.”

In July, the Japan–US Economic Policy Consultative Committee Meeting pledged to coordinate efforts to foster an environment in which companies uphold human rights and, in September, Japan’s Ministry of Economy, Trade and Industry (METI) issued its HRDD guidelines, which include expectations regarding due diligence processes, remediation, and stakeholder engagement.

Corporate responsibility to protect human rights
Companies are being compelled to demonstrate a commitment to protecting human rights. An organization’s policy is not sufficient should human rights issues be alleged or identified. Operational frameworks which activate these policies and make them meaningful and effective are necessary, and identification of adverse impact on human rights requires that companies remedy such a situation.

Even if not involved directly, a company is still expected to act on the information and, ultimately, to consider whether to continue business with the party in question should no remedy be found.

Right of victims to access effective remedies
Similar to the structure of whistleblowing and ethics hotlines, there are likely to be mechanisms to enable claims from all tiers of supply against companies at the top of the chain.

This would inevitably require changes to the relationships companies have with suppliers, and implementation of specific onboarding policies, due diligence protocols, and corporate social responsibility measures. Monitoring and audit rights would need to be carefully built into contracts, as well as working and reporting processes.

So, for companies, HRDD can be summarized as:

• Assessment of actual and potential human rights issues and risk
• Mitigation and remedial action for such issues and risk
• Corporate commitment to, and responsibility for, human rights throughout the value chain
• A set of mechanisms for reporting and communicating human rights breaches, as well as for monitoring and contributing to human rights

Given the complexity of our value chains, when looking at the S in ESG, it is helpful to consider social impact in a similar way to how we scope emissions when addressing the E.

The METI HRDD guidelines also outline a similar categorization:

• Scope 1: Adverse human rights impact caused directly by our business activities
• Scope 2: Adverse human rights impact to which our business activities contribute
• Scope 3: Adverse human rights impact related to activities or entities with which we have a business relationship, and that are linked to our operations, products, or services

Increased Scrutiny

As legislation and public statements on ESG commitment have evolved, well-funded non-governmental and non-profit organizations have begun monitoring human rights issues ranging from wages, working hours, and conditions to child labor. These organizations are rightfully passionate about the causes to which they seek to give a voice.

Awareness of social concerns is rising among investors, shareholders, employees, and consumers, as are calls for related assurances. Perhaps most meaningfully, the influence of HRDD can hold negligent companies accountable through legal and civil liabilities.

Realizing Opportunities

All this brings new and sizeable burdens, including understanding risk exposure and expectations, as well as determining to what we must commit and how far we need to go. Companies must also determine how to put into operation and implement necessary actions, while considering reputation, profitability, growth, cost efficiency, as well as investor, employee, and consumer confidence.

Negative exposure can quickly damage profit-ability and status, as well as reputation with investors, customers, suppliers, workers, business partners, and other stakeholders on which we depend for business.

However, we will not make much headway in creating a more sustainable global economy if sustainability is viewed as being about risk mitigation, reporting duties, compliance, and regulatory burdens. The key to progress is not to lose sight of the overall objectives.

We must commit to change and realize the opportunities to pursue and maximize growth. We must seek competitive advantage rather than view this as a constraint to fulfill obligations. A significant dimension to consider is the company’s power to attract young talent and increase employee engagement. The business opportunities are many.

They can be realized through brand differentiation and innovation in supply management and manufacturing processes, product and service life cycles, new forms of cost efficiency, emerging channels for market access and diversification, novel applications of technology, and by building a more diverse workforce.

Hannah Perry contributed to this article. Perry works in the Corporate Communications Department at AIG Japan Holdings K.K. and is vice-chair of the ACCJ Sustainability Committee.

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Do Androids Dream of Electric Sheep?

Rethinking DEI in an age of rapidly expanding artificial intelligence

I have always been fascinated by the idea of artificial intelligence (AI). I remember chatting back in the 1980s with a version of Eliza for Commodore 64. Eliza is a program created in 1964 by German American computer scientist Joseph Weizenbaum at the MIT Artificial Intelligence Laboratory. Rudimentary by today’s AI standards, Eliza is a natural language processor that converses with the user based on their input. It tries to mimic a real person and was one of the earliest applications to attempt what has come to be called the Turing test, a way of gauging a machine’s ability to exhibit intelligence. Passing this test, developed by English scientist Alan Turing, means a machine can conceal its identity, making a human believe it is another human.

I’ve been thinking back to that experience because we are now at a point where we must start considering how we will coexist with and treat truly intelligent machines. We’re not quite there yet, but the rapid advance of AI, and its integration into so many aspects of life, means this is a question that is no longer the providence of science fiction. It will be a real part of our future. Machine identity and rights will one day be an extension of the diversity, equity, and inclusion (DEI) that we talk about in this issue of The ACCJ Journal.

AI is beginning to create content that is sparking questions about ownership. For some time, companies have been using AI-powered tools to give computers the task of writing articles, social media posts, and web copy. Now, AI-powered image-generation engines, such as Stable Diffusion, Midjourney, and the Deep Dream Generator, have hit the mainstream. You may have seen some of their creations in the news. As these engines are trained on existing art, often scraped from the internet, there are questions about copyright and plagiarism. Stock media giant Getty Images announced on September 21 that it is banning AI-created art over these concerns.

Eventually, I believe, the visuals that machines create will become less obviously imitative and will express a view of the world unique to the creator, in the same way that the work of a human artist is an expression of the inner working of their mind. And when that happens, we really will have to ask ourselves what distinguishes us from machines.

Back to the Present

We still have some time before that question must be answered. For now, our focus can remain on the people who make our companies successful and our societies prosperous.

We explore DEI initiatives in this issue, along with sustainability efforts that can help ensure that our world has a healthy future.

I take to the road and the air on page 26 to explore the future of transportation and sustainability initiatives by member companies. I also talk to Bank of America’s Japan country executive and president of BofA Securities Japan, Tamao Sasada, on page 18 about the importance of diversity and the company’s efforts in the areas of DEI; environmental, social, and corporate governance; and sustainable finance.

I hope you enjoy this special issue and find useful ideas to help you achieve your own DEI and sustainability goals.

Sincerely yours, Eliza.

Bridge the Gap

Bank of America’s Tamao Sasada shares her thoughts on DEI, ESG, and sustainable finance

Tamao Sasada says that her grandmother was her mentor. “When I was a kid, she always told me that I would need to have a career with a professional skill set,” Sasada shared. Her advice was based on experience gained as a woman doctor during World War II—something rarely seen during those days—that gave her this wisdom to share with the granddaughter who, one day, would lead Bank of America in Japan.

Sasada was already a career-minded student when she attended university in Japan in the early 1990s, but those words from her grandmother helped her find her path. She chose to study law.

But what should be her next step? Where should she work?

“Back then, some Japanese women who aspired to advance their careers chose to work for US or non-Japanese companies, as these were perceived to be more performance driven and gave women more opportunities to advance their careers,” Sasada explained. “So, after graduation, I chose to become a lawyer in New York.”

From there, her path took her into the world of banking and back to Japan. Today, as Japan country executive for Bank of America and president of BofA Securities Japan, she focuses on business growth for the bank and also devotes considerable effort to promote environmental, social, and corporate governance (ESG); diversity, equity, and inclusion (DEI); and sustainable finance at Bank of America.

Sasada spoke at a fireside chat hosted by the American Chamber of Commerce in Japan (ACCJ) Alternative Investment Committee on September 7, and she later sat down with The ACCJ Journal to share her thoughts on a number of topics, including how Japan can push the DEI and ESG agendas forward.

What are your memories of that first job in New York?

I made the decision to go there knowing that it would be a tough and competitive environment. And it was. I remember walking into meeting rooms and being the only woman—and a young Asian woman—there. That was not uncommon. There were a number of women lawyers at the junior level, but far fewer at the senior and partner levels.

But one thing that was quite eye-opening was the law firm provided a lot of training and development programs, which was something not so common in Japan back in the 1990s. They took time to really invest in junior people, which certainly gave me a solid training and allowed me to excel in my career.

How did you start to grow your career in finance?

The opportunity arose to work for Merrill Lynch, now BofA Securities, the brokerage and investment banking arm of Bank of America. I took a position in Japan.

I’ve been with the company for 24 years. Looking back, it was quite interesting to find that, even in a US organization, the work environment in Japan back then was quite male dominated. Of course, it is very different now. I found myself trying extra hard to make sure that I could deliver, and that people would not judge me on the basis of being a woman.

As an investment banker in Japan, part of the job is to bridge the gap between Japan and our global franchise, identifying clients’ needs and offering our full capabilities.

“Diversity matters because it brings different perspectives. At Bank of America, we believe that the more diverse we are, the stronger and better we are.”

BofA employees join the firm in driving DEI and environmental efforts, such as the Arakawa River Cleanup.

Also, one of the key challenges working for a US company in Japan is that you need to make sure that the Japan franchise is visible and has strong presence, not only in the eyes of clients but also in the eyes of the headquarters in the United States. I believe this is a challenge for everyone who works in a gaishikei (multinational organization) in Japan, regardless of gender.

So, even today, I still think about how best we can serve our clients in Japan and connect the dots between what our Japanese clients need and what we can offer globally. On top of that, navigating the organization and connecting people through business and social relationships have always been important aspects of how I built my career.

Why does diversity matter when building teams?

Diversity matters because it brings different perspectives. At Bank of America, we believe that the more diverse we are, the stronger and better we are. When we connect our diverse backgrounds and perspectives, we can better meet the needs of our colleagues, clients, and communities.

For us, DEI is action oriented. Our chief executive officer, Brian Moynihan, and all members of the management team are very focused on building an inclusive culture where our employees feel comfortable being who they are and bringing their whole selves to work, knowing they have equal access to opportunities regardless of their differences such as gender, ethnic background, or other such factors.

Such a culture has allowed us to attract and retain more diverse talent, and I find this to be true when we recruit in Japan as well as other parts of the world.

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Are there aspects of DEI unique to the financial sector?

In banking, it’s important to bring in different perspectives and skill sets. Our clients are diverse, so we need to be diverse. Also, much of our business is cross-border in nature. For example, in mergers and acquisitions (M&A), our Japanese clients are buying and selling not just in the domestic market but also abroad.

Due to this, we need to work with a lot of colleagues outside Japan. Building connectivity—that’s the term we use—around the organization is important to growing trusting relationships.

So, for a global bank, DEI becomes very important because we need to understand that our clients and colleagues come from different backgrounds with different thought processes. Embracing these differences and removing any unconscious bias is critical for successful outcomes.

That’s why I feel that our company is stronger when we are more diverse in thinking and mindset, and creative in how we bring the business together and leverage the people and platform we have. Clients appreciate this because this allows us to better meet their needs.

How can companies strengthen their DEI?

Our commitment to DEI starts at the top. Our management team sets the diversity and inclusion goals of the company. Each management team member has action-oriented diversity goals, and they are reviewed by the board every quarter.

Our Global Diversity and Inclusion Council, consisting of senior executives from every line of business, meets quarterly to discuss DEI objectives and the progress we are making at each level of the company.

I have been a part of this council as one of the two representatives from Asia, having worked very closely with this leadership team. Over the years, I have witnessed how passionate our leaders are and how hard our company works to narrow the gap in any diversity spectrum.

From a gender perspective, 50 percent of our workforce and more than 30 percent of our management team are women, and we have a very ethnically diverse board. At the end of 2021, our company was one of only nine S&P 100 companies with six or more women on the board.

So, the statistics are strong, but what is equally important is to create a culture where people are given equal access to opportunities regardless of backgrounds, and to put people into their roles because of their capability.

What unique DEI challenges do Japan-based companies face? How can they overcome them?

I think Japan has come a long way. Particularly since former Prime Minister Shinzo Abe’s three arrows and empowerment of women initiatives, there has been progress, such as more women being put into managerial positions. But certainly, more needs to be done. The increasing pressure from investors on broader ESG goals, and the latest update to the corporate governance codes that requires companies to disclose their DEI progress, are all encouraging to me.

In addition, building an inclusive culture is really key to driving DEI. There are a few things that might be helpful in achieving better results. One is male advocacy. The terminology might not be familiar to some. It means men, or male managers, taking ownership of ensuring women are given equal access to opportunities and are supported, including through various programs. Say you have a very capable female manager who is a working mother. It is not uncommon for companies in Japan to offer benefits to support working mothers. What is important is how the male manager supports these colleagues’ career development and encourages colleagues to be understanding. If a company can follow this approach for a period of time, that will result in a robust pipeline of middle-level to senior women managers.

“As the country executive for Japan, driving business growth is one of my principal missions, but creating an inclusive workplace where people feel they can bring their whole selves to work is equally important.”

Tamao Sasada

The second is a strong mentorship and sponsorship program. Different companies might have different mentor programs, but sponsorship is something that may not be so common in Japan. A sponsor is usually someone influential and powerful in the organization who helps a rising talent succeed. They help the individual increase visibility within the company, speak up for them, and assist them through advancement opportunities.

Also important is building a meritocracy culture. Put people into the role because of what they can do, regardless of their backgrounds.

How did you overcome career obstacles?

Fortunately, at Bank of America, the culture has always been supportive. My motto is, when you are given the opportunity, always try to go out of your comfort zone and give it try.

When I was a junior banker, I was given the chance to become a coverage banker for one of our biggest clients in Japan at the time. It was unusual for a junior banker to be given such a big responsibility, but I believe my manager trusted that I could do the job and took a chance on me.

I worked extra hard to ensure I delivered for that client, who had a lot of doubts about me at the start.

This client aspired to expand the business globally. To help them, even though I was still junior, I fearlessly reached out to colleagues around the world to get help. That was a great opportunity to get to know people in the organization, understand what we could do globally, and deliver what the client needed.

This client was happy with the outcome and became one of my advocates.

So, the lesson learned was to go out of your comfort zone. There are always learning experiences that come out of doing so. And once you have experienced that, you can pay it forward.

Why is stakeholder capitalism important?

Stakeholder capitalism is a term defined by the World Economic Forum half a century ago, which has gained renewed focus in recent years. It essentially means companies must deliver not only for shareholders, but also for all stakeholders including clients, employees, and the wider community.

This is something our company really believes in, and it has been reflected in our corporate philosophy for many years. We have a corporate strategy called Responsible Growth, which states that we are here to serve wider stakeholders. DEI is always part of that strategic focus, and ESG as well.

How does DEI tie into ESG and sustainability?

DEI is part of ESG, which has been a long-term focus for us, even before the term became so prevalent.

This goes back to our Responsible Growth Strategy, delivering for all stakeholders. And that is really the core essence of the stakeholder capitalism that we talked about.

As mentioned, there has been a renewed focus on stakeholder capitalism in the global business community. Our CEO, who is a passionate advocate of ESG, has been chairing the International Business Council at the World Economic Forum, leading global companies in pushing ESG standardization forward.

In recent years, more focus has been put on the E, the environment, with more than 130 countries and many companies having pledged their net-zero goals.

At Bank of America, we announced our goal of achieving net-zero by 2050. The urgency is felt in both the private and public sectors globally. Just like our role in helping accelerate ESG in the global business community, Bank of America is taking a leadership role in the net-zero transition through sustainable finance.

About a year ago, we announced a $1.5 trillion pledge to mobilize capital to support clients’ ESG efforts. That’s $1 trillion for climate transition and another $500 billion to promote social inclusion, such as racial and gender equality, healthcare, and education.

What is sustainable finance? Why is it important?

We believe that the finance sector has a key role to play in providing and mobilizing the capital needed to drive the transition to a low-carbon, sustainable economy. A lot of our clients are making net-zero pledges, and they are working hard to come up with a roadmap to carbon neutrality. Our mission is to support them through sustainable finance, such as providing green loans, helping clients issue sustainability or green bonds, or advising on M&A transactions in the renewables space.

We do it ourselves as well. Bank of America was one of the first financial institutions to issue green bonds and sustainable bonds. During the past two years, we issued one of the first Covid bonds and sustainability equality bonds to help advance many of the social issues we saw in the past few years.

How do you see the future of DEI in Japan?

Certainly, progress has been made. We must keep driving that culture of change. Within each organization, it’s important to follow up on initial efforts. Much has been done, but focusing on some of the things I mentioned earlier—meritocracy culture and initiatives such as a sponsorship and mentorship program—are definitely key steps. It’s great to have maternity and paternity programs as well as a support system for working mothers, but building a supportive and inclusive culture is equally important.

As the country executive for Japan, driving business growth is one of my principal missions, but creating an inclusive workplace where people feel they can bring their whole selves to work is equally important.

I look forward to seeing companies in Japan continue to drive these efforts forward and create inclusive cultures that will promote further acceleration of DEI.

From Mist to Medals

Kikkawa Brewery is innovating its way to international gold

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Presented in partnership with Jarman International K.K.

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Mount Oyama, part of the Tanzawa Mountains, is one of Japan’s most sacred mountains. And tucked away in its lush foothills is Kikkawa Jozo, a century-old sake brewery that is gaining international acclaim.

Just over an hour by train from Shinjuku, the Godo area of Isehara, Kanagawa Prefecture, lives up to its name, which means “gate of the gods.” The mists rising from nearby Sagami Bay often shroud the peak in mysterious clouds, leading to the nickname Afuri-yama (Mount Rainfall).

Abundant rain filters through the rock and becomes the groundwater from which Kikkawa draws to make its sake and instill it with a rich flavor and full aroma.

For six generations, the Kikkawa family has worked its magic. Since the founding of the brewery in 1912, a long line of artisans has been combining the area’s clear water and top-quality rice to create their sake, Kikuyu.

However, in 2020, things were looking bleak. Facing bankruptcy and with no one to take over, it seemed that the sake brewery’s proud tradition was at an end.

Fortunately, the Shimada Group swept in, taking the brewery under its wing and providing a rather unusual kuramoto (brewery owner)—former architect Norimichi Goto—to lead the way. “I aimed for the sky by designing skyscrapers, but now, instead, I am diving into the deep ocean of sake-making traditions, which is very rewarding,” Goto said.

His first months on the job were not easy. “I walked into a rough situation. The brewery was on the brink of closing,” Goto recalls. “They hadn’t even ordered rice for the next season; that’s how dire things were.”

Left: Oyama Afuri Shrine (Photo: Kunihiko Meguro, Shinto Priest of Oyama Afuri Shrine)
Center: Kikkawa toji Masanori Mizuno • Right: Kikkawa Afuri sake

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But he soon came to realize the strength of the brewery’s traditions and connections to the Isehara community. And he was impressed by how the toji (master brewer), Masanori Mizuno, and his team refused to abandon ship.

“I was so deeply touched that they stayed, and it is thanks to their hard work, and the support from the community and Oyama Afuri Shrine, that we got things running again so quickly,” Goto said.

While Kikkawa is still producing the locally beloved Kikuyu brand, with the change in leadership in spring of 2021 came a new brand, Afuri. Despite being new, the Afuri brews have already received gold medals at multiple world-class sake competitions. Nari, a refined junmai daiginjo, even won the Platinum Award at the prestigious Kura Master competition in 2022 in Paris.

“We want to push the boundaries of sake, creating new varieties and bringing our products to new markets, to share the culture of sake with as many people as possible,” Goto shared.

This includes combining traditional processes with innovations that allow the brewing process to be more sustainable, such as reducing waste by only polishing away 10 percent of the rice surface or switching from oil-powered steamers to more efficient electric ones.

For those interested in trying Kikkawa’s new generation of brews, why not sample Rosy-Kasumi, a low-alcohol sake (just eight percent) that is gaining attention for its beautiful, fresh flavor. The use of an unusual pink yeast gives several of the Afuri varieties, such as the floral ‘Ohana, a festive, rose-hued tinge. More expert sake drinkers will be enthralled by Terra/Y, another Kura Master gold medalist made using minimally polished rice and slowly aged at low temperatures for an elegantly sweet finish.

This is definitely a brewery to watch.

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Learn more about Kikkawa:
www.kikkawa-jozo.com/en/

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www.jarman-international.com

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Plants and Trees

Finding the true nature of somokuto in Yonezawa

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Presented in partnership with Jarman International K.K.

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A somokuto monument inscribed with the Chinese characters for “plants and trees” stands in a forest on the outskirts of Yonezawa City. (Photo: Plat Yonezawa)

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A stone monument, two or three feet tall, with a simple inscription stood before me. It read: “plants and trees.” Somokuto, as they are known in Japanese, are monuments concentrated mainly in Okitama, a region in southern Yamagata Prefecture in Tohoku, the northern part of Japan’s main island of Honshu.

I first became aware of somokuto in 2014, when I visited the small community of Nakatsugawa, in the town of Iide, also in Yamagata. I was there as a judge in a national beautiful village contest, and my hosts felt that somokuto might interest visitors.

I was certainly intrigued. Although the phrase somoku (plants and trees) occurs in Buddhist sutras, I was told that the stone monuments were erected by members of the local community, mostly in centuries past and without the direct involvement of shrine or temple representatives.

But for what purpose? At the time, relatively little information was available about somokuto online, but I interpreted them in my own way, as an opportunity to say “please” or “thank you” when entering or leaving the forest.

Later, I became a community consultant in Iide and started to consider the souvenir potential of somokuto. Under the guidance of a local pottery instructor, I made several batches of ceramic mini-somokuto.

With his help, I also made a batch with a group at Denden, a facility in Iide for those with intellectual disabilities.

But I still knew little about the origins of somokuto. And so, when Ruth Jarman of Jarman International invited me to Yonezawa to spend an afternoon learning about somokuto with Yohei Sano, an expert on the subject, I leaped at the chance.

Left: The oldest somokuto in Yamagata dates back to 1780 and is found in the Tazawa district of Yonezawa City.
Right: Ceramic mini-somokuto produced by Denden in Iide Town. (Photos: Plat Yonezawa)

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Sano and I went first to Shiojidaira, the site of a once-thriving logging community in the Tazawa district of Yonezawa. Here, I saw the oldest of the 140 somokuto in Yamagata (there are only about 20 elsewhere in Japan). It dates back to 1780.

In those days, the forests of Shiojidaira were a source of “official” firewood and timber for Yozan Uesugi (1751–1822), a famous local lord whose later admirers would include US President John F. Kennedy. After Uesugi’s large mansion in Edo (now Tokyo) burned to the ground in 1772, timber from Shiojidaira would have been used to rebuild it. A few years later, more would have been needed after a big fire in Yonezawa.

For the people of Shiojidaira, a bare mountainside must have been shocking. Have we done something unforgivable? Anxious thoughts of this kind may have culminated in the erection of the first somokuto as a requiem, perhaps, for lost greenery.

Sano explained that, as the years went by, interpretations of somokuto began to shift. They came to be seen as an opportunity to express gratitude to the forest, and later as a reminder to safeguard nature.

My own view of somokuto may be somewhat out of sync with their true nature, but if I’d never encountered them, I wouldn’t have had the chance to get to know Sano, an ideal recipient of the small gift that I gratefully presented to him: a mini-somokuto from Denden.

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Learn more about Yonezawa:

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In a Class of Its Own

Malvern College Tokyo plans to offer a richly diverse learning environment

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Presented in partnership with Malvern College Tokyo

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The Malvern College Tokyo campus

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In the nearly 160 years since it was founded in the English county of Worcestershire, Malvern College has become synonymous with the very highest levels of education and renowned for producing prime ministers, Nobel laureates, noted authors, and even an Olympic gold medalist.

Now, to complement its international campuses in Egypt, Switzerland, and China, the college is to open a state-of-the-art Tokyo school in September 2023.

Malvern College Tokyo (MCT) aims to offer the globally acclaimed International Baccalaureate (IB) curriculum, with particular emphasis on technology and entrepreneurship.

Forward Thinking

The school also has a deep commitment to the future of the planet and will provide its students with an enriching Forest School Program, in which they spend time learning in the great outdoors. In addition to giving children the opportunity to learn a variety of skills, the program is designed to foster awareness from a very young age of the importance of our natural environment.

Another key element of a Malvern College education will be a fusion of the school’s British heritage with the values and traditions of Japan. Japanese language classes will be mandatory, while the culture, cuisine, and other key elements of the host nation will be reflected in the learning experience.

By being exposed to the very best of both worlds, MCT graduates will be uniquely equipped to thrive in international settings, believes Mike Spencer, the founding headmaster.

“At the heart of any IB school is a commitment to learning, which is challenging, relevant, and active,” said Spencer. “As we expand Malvern College Tokyo, we aim to develop a curriculum that builds intercultural understanding and tackles issues of global significance.

“We will strive to prepare our students for the best universities but, more importantly, we aspire to equip them with the personal qualities that will serve them and their communities well beyond their school years,” he added.

Spencer arrives in Tokyo after more than 20 years leading schools in India, China, and, most recently, Mozambique. The world has changed greatly in those two decades, he admits, and transformation continues at a rapid pace. “We are aware that we are preparing our students for a world that we can only imagine,” he explained. “This requires us to ensure that today’s students have the skills necessary to be adaptable, resourceful, creative, and confident.”

Creativity and Confidence

A critical part of that is the notion of entrepreneurship.

“Entrepreneurs see opportunities and they take calculated and thoughtful risks to resolve challenges,” Spencer said. “They seek creative solutions and have the confidence to see failure as a learning opportunity. At its heart, entrepreneurship is about adding value, and we would like our pupils to embrace the skills that enable them to add value in all areas of their lives, and in the lives of others.

“We know, too, that technology holds the key to so much of what lies ahead for us all. Our intention is to ensure that each student has access to, and can use, the technological tools that will shape our futures,” he added. “Being open-minded and adaptable to new technologies will be a prerequisite for success.”

In parallel, the importance of sustainability and responsible citizenship “will lie at the heart of a Malvern College education,” he added.

In the short time he has been in Japan, Spencer has been impressed by the “deep sense of identity that Japanese share,” as well as the systems, structures, and traditions that are the bedrock of daily life here. He intends to make sure that the courtesy, kindness, and respect that he has experienced so far are qualities that are also reflected in the MCT experience.

“I do hope that our stakeholders will see and feel that Malvern College is a school that puts its students first, and that cares deeply about the progress, hopes, aspirations, and well-being of each and every one of them,” he stressed. “It will be important to uphold the strong academic traditions of Malvern, so that our students have access to some of the best universities around the world.”

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www.malverncollegetokyo.jp

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Executive Upgrade

Why the right leader matters … and where to find them

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Presented in partnership with Robert Half • Photos by Kayo Yamawaki

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The need for good leadership has never been more pronounced. It impacts hiring, retention, employee engagement, and productivity. And its importance in landing complicated organizational shifts through successful change management is highly visible in the market right now, said Nick Scheele, managing director of Robert Half’s Executive Search division.

“What we have observed over the past several years is that many global organizations—and this includes both Japanese and foreign—have been making a concerted effort to upgrade their leadership capability,” he added.

With more than 70 years of history, plus 300 locations and some 14,000 employees around the world, Robert Half has a long and deep view of the talent market. “Simply put, we have a global network that’s unlike any other and spans nearly a century of relationships, which we can leverage,” Scheele explained.

Robert Half provides contract and permanent placement solutions for finance, accounting, technology, marketing, and HR in Japan. Protiviti, a fully owned subsidiary of Robert Half, offers internal audit, risk, business, and technology consulting solutions and we regularly partner to offer clients a full suite of services.

What powers it all is their global network. Fellow Executive Search Managing Director Andrew Sipus said this pool of diverse expertise and experience creates synergy between Japan and the United States, as well as the rest of the world, when it comes to Executive Search.

“We are experts in providing bespoke retained search advisory services for finance, accounting, technology, marketing, and HR sectors, with more than 100 Executive Search colleagues around the world who are just a phone call away,” Sipus explained. “If we look to the United States as an example, our Executive Search division received the Forbes 2022 accolade as America’s Best Executive Recruiting Firm, which is certainly a testament to the quality of relationships we have at our disposal … we can easily tap into them, their resources, and their markets to understand the latest market conditions and trends in whatever area we need to better understand.”

“Globally, Robert Half and Protiviti have been named by the Human Rights Campaign Foundation for five consecutive years as one of the best places to work for LGBTQ+ equality.”

Robert Half Japan regularly connects with peers from North and South America, Europe, the Middle East, and the Asia-Pacific region to gain the latest market insights. This helps them successfully fill difficult searches that require unique resources and expertise.

Such searches can arise as Japanese companies look to expand their diversity, equity, and inclusion (DEI) as well as remain competitive in areas evolving beyond traditional approaches to management.

Sipus recalls one such case.

“We scanned the market many times over and found that what our client was looking for simply didn’t exist in Japan; or, if it did, it was untouchable,” he explained. “There were no more than a handful of candidates, and even then, they had only 20–30 percent of what the client required. What that meant for us is that we had to be very creative. We had to do a lot of coaching with the client, and we had to look outside Japan. Through this rigorous process, we were able to identify Japanese talent located overseas, and the client was supportive of relocating them back to Japan.”

Nick Scheele (left) and Andrew Sipus

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Robert Half has also helped companies factor DEI into their Executive Search process and consider non-traditional candidates.

“In the case of Japanese companies, we’ve shown them what other organizations are doing and how those organizations are benefiting from more inclusive practices,” explained Sipus. “This could mean highlighting impacts on engagement, creativity, employer branding, and how that leads to gains in productivity and overall business health. We can use tools such as market maps, which give a more accurate sense of the distribution of talent, to counter or confirm the assumption that there are no solutions in the market. This helps our clients identify opportunities where they can make strategic hires using DEI and relevant data sets as a consideration.”

Robert Half itself is awash in diversity. The nearly 100 employees in the Japan office represent 22 nationalities. And globally, Robert Half and Protiviti have been named by the Human Rights Campaign Foundation for five consecutive years as one of the best places to work for LGBTQ+ equality. They have also earned a perfect score on the foundation’s Corporate Equality Index, a national benchmark for US businesses’ dedication to LGBTQ+ equality in the workplace. They have also been selected for the Bloomberg Gender-Equality Index for the fourth consecutive year, for their commitment to promoting equality, creating opportunities for women to succeed, and providing a culture that supports diversity.

Is Robert Half’s Executive Search division the right choice for you?

Scheele encourages those considering hiring leadership talent to think about the level of engagement they’d like, the level of services required, and what it is going to take to deliver the talent sought. “If you need a bespoke, dedicated project team that won’t simply present you with profiles but will manage the entire process and fully represent your interests as an extension of your talent acquisition and employer branding, then Robert Half’s Executive Search division is an ideal fit.

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roberthalf.jp

Learn, connect, and get inspired at Robert Half Japan networking events!

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Home-Grown Unicorns

Japanese startup investment poised to accelerate

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Presented in partnership with the Ministry of Economy, Trade and Industry

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Japanese Prime Minister Fumio Kishida (center) alongside award-winning startup founders.

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There are 488 unicorns in the United States and 170 in China. Japan is home to just 11. The Ministry of Economy, Trade and Industry (METI) is on a mission to narrow this gap.

The first step is identifying the barriers to global success for Japanese startups.

A combination of factors is hindering the development of Japan’s startup ecosystem, explained Shinpei Ago, deputy director-general for startup policy in the agency’s Minister’s Secretariat. Firstly, the entrepreneur population is relatively small. Rather than starting or joining startups, a lot of Japan’s top talent is being scooped up straight from university by big companies. Secondly, venture capital (VC) funds operating in Japan are small compared with those in many countries. And Japanese startups are often too focused on the domestic market and lack a global mindset.

Shinpei Ago, deputy director-general for startup policy in the Minister’s Secretariat of METI shares the latest on the startup environment in Japan.

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All these issues are intertwined, so a piecemeal approach that tackles each one by one will not be effective. Instead, Ago concludes, a cross-ministry initiative featuring a comprehensive set of policy measures addressing all the challenges at once is needed.

In June, Japan’s Cabinet Office approved the Grand Design and Action Plan for a New Form of Capitalism: Investing in People, Technology, and Startups. The plan includes the formulation of a five-year roadmap for nurturing Japan’s startup ecosystem.

Agencies will also explore how to free up entrepreneurs from systems which discourage them from taking risks—specifically, the practice of requiring entrepreneurs to extend personal guarantees for loans from financial institutions, thus making them liable to repay debt. While the government-backed Japan Finance Corporation already provides loans to some startups without personal guarantees, this type of financing is set to be expanded.

To grow the talent pool for startups, METI is considering expanding its Exploratory IT Human Resources Project, also known as the MITOU Program, which aims to discover and nurture top IT talent. More than 2,000 people have completed the program since its launch in FY2000, and more than 300 have successfully started a business or brought a product to market. Well-known alumni include Miku Hirano, chief executive officer and founder of Cinnamon Inc., an artificial intelligence development company, and Ken Suzuki, chairman and CEO of Smart News Inc., developer of Japan’s leading news curation app.

The government’s new approach to working with international VC funds is sure to draw attention. Beyond capital, VC funds also bring valuable expertise on how to grow businesses, manage talent, and build rich networks. Partnering with international VC funds helps Japan expand opportunities to nurture fledgling domestic startups.

Japan has experienced a quiet renaissance as startup investments increased nine-fold between 2013 and 2021. That trend may be set to continue with the emergence of even more globally minded entrepreneurs.

One Japanese startup looking beyond Japan is Astroscale.

CEO Nobu Okada (third from left) and the management of Astroscale pose with a satellite designed to test core technologies necessary for cleaning up space debris. Photo: Astroscale

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In the nine years since its founding, the on-orbit servicing company has leveraged its prowess in the deep tech sector to global acclaim. Time magazine named Astroscale to its TIME100 Most Influential Companies list in 2022.

Space debris is a truly global issue. More than 35,000 objects orbit Earth, including defunct satellites and upper bodies of rockets. A collision with these objects traveling at eight kilometers per second could greatly damage working satellites, potentially affecting national security, telecommunications, television broadcasts, and much more. Major disruptions could put us back 70 years.

The secret to Astroscale’s success lies in founder and CEO Nobu Okada’s pioneering of a completely new market—so new that some said it didn’t exist even on a global stage. From the start, he had a firm commitment to global business development. While many startups launch in Japan and aim to go global after achieving domestic success, working globally from the start primes a business for success and helps it avoid competing over the smaller domestic pool of funding, Okada said.

METI hopes that the success of new homegrown ventures such as Astroscale, combined with greater government support, will inspire and encourage more entrepreneurs to be bold enough to shoot for the stars.

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Deepening Africa–Japan Business Ties

Investment in people, innovation, and sustainable energy to play a key role at the TICAD 8 conference

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Presented in partnership with the Ministry of Economy, Trade and Industry

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Dots for’s Carlos Oba (third from left) and Emmanuel Agossou (far left) in a village close to Zagnanado, Benin.

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On August 27 and 28, the Republic of Tunisia will host an international conference dedicated to deepening the economic ties between Japan and the 54 nations that make up the continent of Africa. Japan has taken the lead in the Tokyo International Conference on African Development, otherwise known as TICAD, since 1993, when TICAD 1 was held in Tokyo. Meetings take place every three years, and the Tunisian gathering—TICAD 8—is only the second to be held in Africa.

While the number of Japanese companies active in Africa has doubled over the past decade to more than 900, Japan continues to lag the European Union, the United States, China, and India. The Ministry of Economy Trade and Industry (METI) is focused on encouraging Japanese businesses to support sustainable growth in Africa through projects that address vital social needs, leverage digital transformation, provide technical skills training, and boost renewable power generation.

TICAD 8 comes as foreign direct investment in Africa more than doubled between 2020 and 2021 to about $83 billion, according to a report by the United Nations Conference on Trade and Development. This underscores the vital and timely role of Japan–Africa relations ahead of the upcoming gathering of African leaders, development partners, and international and regional organizations, along with representatives of the private sector.

As former METI Minister Koichi Hagiuda told attendees of a TICAD 8 preview event, “Japan sees three key catalysts for partnership opportunities with Africa.” He went on to highlight how compelling demographics mean one in four people will be African by 2050 and noted that a digital revolution is driving a thriving startup scene. He added that, as Africans seek alternative ways to grow their economies, the opportunities for green growth projects will increase.

Digital Revolution

Carlos Oba is a good example of how Japanese expertise is helping fuel digital startups in Africa. He is co-founder of Dots for Inc., a tech startup launched in October 2021 with a mission to provide internet access to 200 million people living in rural areas of West Africa by 2030.

While it was a trip through Tanzania in East Africa that opened Oba’s eyes to how people living in rural areas are being left behind as the digitalization wave sweeps through larger towns and cities, Dots for’s initial projects have been in West Africa, beginning with Benin in December 2021 and Senegal the following year.

Emmanuel Agossou, the Dots for country manager in Benin, said the challenges are daunting. “Most of our clients are farmers, often with just primary-level education and small incomes from farms and fisheries—though we also have a few university students, graduates, and teachers,” he explained. “They live in villages where there is almost no electricity and no—or very weak—mobile network coverage and internet.”

That lack of universal online access is fueling a rapidly widening disparity between rural and urban areas of Africa, and Oba was prompted to action when he realized major digital players would be reluctant to invest based on low foreseeable profits.

Dots for was awarded just over $300,000 in seed money from two projects initiated by METI: AfDX and J-Partnership. The funding has enabled Oba and his co-founder, Sho Nakata, to develop d.CONNECT, a distributed wireless network communication infrastructure that brings the internet to African villages at extremely low cost. This is accomplished through Wi-Fi routers equipped with mesh network technology, which cuts out dead zones and can provide uninterrupted Wi-Fi.

Residents connected to the village wireless network can use their smartphones to access services and digital content stored on a server also installed in the village. Oba envisions a “smart village,” where users can use online platforms for distance learning, telemedicine, and crowd work. Not only is this meant to improve overall convenience, but the ability to access government and corporate digital services may also boost income and quality of life.

Residents of a village close to Zagnanado, trying out smartphones

“As the Dots for services expand, villagers will get strong internet connectivity and digital platforms to boost their business, education, and work opportunities,” Agossou said. “Young people may be able to work remotely from their village homes, without the need to trek to the big cities, where they would be forced to live apart from their families.”

The system is operated on a subscription basis, targeting users who can see the prospective advantages and are prepared to commit to making ongoing payments. According to Agossou, Dots for employs local agents in or near villages who promote the services either face-to-face with farmers or in village meetings that include young people and village heads. The emphasis is on explaining the advantages of the service to the community as well as to those looking to run businesses, he added.

The service has been successful in helping men and women aged 23 to 45 find steady jobs, Agossou said. But the reality of life in an African village remains harsh, and he notes that payment challenges exist for villagers with small incomes as well as university students and new graduates who have yet to find employment. As a result, Dots for is testing a lower-fee business model to boost client interest.

Based on forecast population increases, and the rising desire to be connected, the need for the company’s offerings is likely to extend to other African nations.

“Dots for services have a huge potential market, and I can see the model expanding from Benin to many other French- and English-speaking African countries, such as Côte d’Ivoire, Ghana, and Nigeria, to name just a few,” Agossou noted.

Sharing Skills

Japan is also committed to providing high-quality technical training to 5,000 young Africans over the next three years.

In Kenya, METI is cooperating with the Kenyan Association of Manufacturers (KAM) to promote training for human capital in the Kenyan manufacturing industry. METI seeks not only to raise technical levels throughout the entire Kenyan manufacturing industry, but to enhance the Japanese presence in the former British colony.

In February, METI dispatched a specialist team to Kenya, which conducted a 10-day guidance program. A further eight-day program was directed by similar specialists in June.

In May, representatives of the Kenyan Ministry of Industrialization, Trade and Enterprise Development, together with KAM, were sent to Thailand, where they took part in third-party training conducted by Japanese experts.

Among KAM’s client companies is Nairobi-based Plast Packaging Industries Ltd., a family-run business involved in the manufacture of environmentally friendly plastic bottling, packaging, and printing products. The company participated in a technical guidance program during which Japanese experts installed sensors on factory equipment and instructed program participants on how to apply the gathered data.

“Japanese technology has helped us monitor our production capacity on a real-time basis,” said Group Chief Executive Officer Mary Ngechu.

The sensors were installed at the Plast Packaging production line without disrupting operations. As a result, production efficiency has improved. This should also have a knock-on impact on sales, she added.

Ngechu has been impressed with the devotion of the Japanese engineers. “The Japanese team are committed to ensuring any project they spearhead goes to completion and that the companies benefit,” she said. “They have offered immeasurable support to me and my family in our business, and we look forward to partnering with them in different areas.”

Mary Ngechu

A METI team visited Plast Packaging in May 2022.

Future Power

At the Second Japan–Africa Public-Private Economic Forum, held on May 3 in Nairobi, participating countries reaffirmed their commitment to green energy. Given the number of African states, and the different issues they face, there is no one-size-fits-all solution to green-energy requirements. METI’s stance is that the most realistic approach is for each nation to select the path that best suits its needs.

To solve the challenges of limited supply and higher costs for electricity, due to power generation through heavy fossil fuel use and power importation from neighboring countries, Toyota Tsusho Corporation has conducted studies financed by METI on the feasibility of solar power generation with battery storage in several countries, including Zambia, Angola, Eritrea, and Benin. One possible approach using this method is to store power generated during the day in batteries and discharge this energy at night.

Against the backdrop of a rapidly growing population, the Egyptian government is targeting the supply of 20 percent of electricity from renewable sources by 2022 via initiatives that include onshore wind power created with support from Japan.

Toyota Tsusho and its subsidiary, the renewable-energy company Eurus Energy Holdings Corporation, in partnership with France’s Engie and Egypt’s Orascom Construction PLC, have developed the 262.5-megawatt Ras Ghareb Wind Energy project. The wind farm is located on the west coast of Gulf of Suez, 260 kilometers southeast of Cairo. This project raised $320 million of limited recourse financing, of which the Japan Bank for International Cooperation (JBIC) provided $192 million as overseas investment loans. The remaining $128 million came from commercial lenders Sumitomo Mitsui Banking Corporation and Societe Generale as loans covered by Nippon Export and Investment Insurance (NEXI) Overseas Untied Loan Insurance.

The Ras Ghareb Wind Energy project is the first independent wind-power production project in the country. After reaching financial close in December 2017, it began commercial operation in October 2019—two months ahead of schedule. With 125 wind turbines, it continues to generate enough electricity to power 500,000 Egyptian households.

In December 2019, a €110 million project-financing loan agreement for the Taza onshore wind farm in Morocco—led by Parc Eolien de Taza, the shareholders of which are EDF Renewable and Mitsui & Co., Ltd.—was signed by JBIC, the Bank of Africa, Sumitomo Mitsui Banking Corporation, and MUFG Bank, Ltd. The funds provided by the latter two commercial banks were insured by the state-owned export credit agency NEXI. The electricity generated by the project will be bought by Office National de L’Électricité et de l’Eau Potable, Morocco’s public electricity and water company.

Wind power is beginning to play a key role in the energy mix of nations such as Egypt and Morocco.

Kenya has committed to the realization of a green, hydrogen-based society as it looks to reduce its reliance on fossil fuels and has established a working group led by the Ministry of Energy. A strategy and roadmap are currently being drawn up, and institutional design and development of pilot projects will follow.

Japan’s public and private sectors are expected to work together to lead the development of greener energy resources. For the 2022 fiscal year, Toyota Tsusho and METI have decided to implement a feasibility study on green-hydrogen value chain development in Kenya. This study aims to pursue the formation and commercialization of pilot projects which lead to a green economy. The goals of such projects include unlocking the potential of green hydrogen as a new energy source through various industries, such as freight and passenger transportation, port cargo handling, steelmaking, fertilizer manufacturing, and alternative fuel and electricity storage solutions.

Financial Foundation

Project finance is risky in some respects. The special-purpose vehicle set up to run the project has limited underlying capital, and repayment of loans is funded only from project proceeds, which can take years to come to fruition. Such long-term finance risk is higher in developing countries.

One way to mitigate risk is to have loans insured by organizations such as NEXI, which provides coverage for loans made by private-sector Japanese banks to overseas businesses in which Japanese companies participate. NEXI was founded in 1993 and, according to a NEXI International Relations Group spokesperson, a high-level African focus has been in place since TICAD 1, which was held the same year in Tokyo.

In December 2020, NEXI insured a $520 million loan made to the African Export-Import Bank (Afreximbank) by Mitsubishi UFJ Bank, Ltd. and Mitsubishi UFJ Trust and Banking Co., Ltd. as support for the Pandemic Trade Impact Mitigation Facility (PATIMFA) for African countries affected by the Covid-19 pandemic. Through the PATIMFA program, the money is being widely used to support medical care, hygiene, environmental, and educational projects in Africa.

The spokesperson also revealed that NEXI has decided to participate in a telecommunications project in Ethiopia—jointly conducted by Sumitomo Corporation and Vodafone Group Plc of the United Kingdom—which began in May. The project will be reinsured by the African Trade Insurance Organization (ATI) based on a memorandum of cooperation concluded in 2019 at TICAD 7 in Yokohama.

Leading up to TICAD 8, NEXI is planning to host joint webinars with Afreximbank and ATI as side events to introduce these projects in more depth, the spokesperson said.

Tunisia is in an optimal position to host TICAD 8 given its unique geographical advantage as the gateway to the continent, as well as being an important partner for Japan in the Middle East and Africa. The conference has won the broad support of the African states, and Japanese Prime Minister Fumio Kishida is scheduled to attend. Tunisian President Kais Saied will chair the conference—a role which he is scheduled to share with Macky Sall, president of the Republic of Senegal and chairperson of the African Union.

Backed by more stable funding sources for clean energy projects, high-level training facilities, and the rapid uptake of digital services across the continent, TICAD 8 is on its way to securing a firmer and more deeply founded relationship between Japan and Africa as we move toward 2050.

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2022 DC Doorknock

From left: ACCJ Executive Director Laura Younger, President Om Prakash, Chair Eriko Asai, and Governor Victor Osumi

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American Chamber of Commerce in Japan (ACCJ) leaders made their first DC Doorknock visit to Washington since before the pandemic June 14–16. ACCJ President Om Prakash was joined by Chair Eriko Asai, Governor Victor Osumi, Special Advisor Christopher LaFleur, and Executive Director Laura Younger as they engaged face-to-face with members of the executive branch and Congress.

The annual DC Doorknock, which was canceled in 2020 and 2021 due to Covid-19, is an important part of the ACCJ’s dialogue with the US Government and is key to the chamber’s advocacy efforts. The delegation received a warm welcome from administration officials, members of the Senate and House of Representatives, the Embassy of Japan, the US Chamber of Commerce, and various think tanks.

“There’s energy and urgency in the US–Japan partnership on all fronts—from the economy to national security,” said Prakash, “[and] we are pleased and encouraged to see the United States leading in the region, and the heightened role Japan has taken on the world stage.”

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Changed Reality

US Ambassador to Japan Rahm Emanuel shares his views on the state of the bilateral relationship

Photos by Miki Kawaguchi/LIFE.14

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When Rahm Emanuel arrived in January as the 31st US ambassador to Japan, he wasted no time in building new connections and strengthening existing ties between the two countries. His experiences as mayor of Chicago, President Barack Obama’s chief of staff, a member of the US House of Representatives, and senior advisor to President Bill Clinton coalesce into a whirlwind of diplomatic energy. He has already visited 10 of Japan’s 47 prefectures and attended events stretching from Hiroshima to Otsuchi, in Iwate. And his love of trains and use of the country’s mass transit has captured the hearts of Japanese media.

On May 16, Emanuel took time out from this fast-paced schedule to speak to members and guests of the American Chamber of Commerce in Japan (ACCJ). Organized by the ACCJ Government Relations Committee, the luncheon at Tokyo American Club saw more than 200 in-person and remote attendees listen as the ambassador shared his thoughts on Japan and the great potential for the bilateral relationship. Emanuel also graciously responded to a range of questions during a lengthy Q&A session.

Following a welcome from committee Vice-Chair Anne Smith, ACCJ President Om Prakash delivered opening remarks. Noting that the ACCJ, as the voice of the US business community, has enjoyed a close and valuable relationship with the US Embassy, Tokyo, over the course of the chamber’s nearly 75-year history, he said, “I can’t think of a better person at the right time in the right place than this man.” In response, the ambassador quipped, “Intros like that make you wish your parents were here, because you know your mother would be proud and your father would be amazed.”

Impact on Investment

Emanuel began by noting that, after two years without an ambassador to its most important ally in the most important region, the White House and President Joe Biden are placing great value on Japan. The bilateral relationship, Emanuel believes, is at an inflection point. “We are no longer discussing, as we have for the past 40 years, alliance protection. I think the US–Japan relationship has matured into alliance projection,” he explained. “Yes, it’s about the two countries, but it is about the two countries projecting forward into the region in a shared way.”

As he said this, the embassy was preparing for Biden’s May 22–24 visit. That the trip took place so soon after the ambassador’s arrival highlights how their long working relationship energizes efforts to build cooperation with the administration of Japanese Prime Minister Fumio Kishida.

Stable, Sustainable Business

The challenges facing the world are many, and some are shaking the foundations of long-held approaches to business operations.

Emanuel said he feels we are transitioning from neoliberalism to a world in which consideration of potential conflict and political turmoil must play a key role in corporate decisions.

“There have been three major events that have shaken people and their calculations of what is going to be the road going forward,” he said. “And it’s a level of uncertainty, and an intensity of uncertainty, that really hasn’t been experienced in a long time when it comes to international affairs and international economics.

“My own view is that low cost and efficiency, which have been the guiding North Star for your individual companies for how you make investments, where you make investments, etc., those North Stars are slowly but surely … being replaced by stability and sustainability. No company today making a major decision economically, internationally, is going to be stuck with a major investment in an insecure, unstable political environment, a country that can one day have major sanctions [placed] on it,” he continued, alluding to the fallout from Russia’s invasion of Ukraine and the potential for future conflicts.

New Calculus

The coronavirus pandemic, he noted, has already exposed the fragility of supply chains, and the war in Ukraine is having a similar impact in how it raises concerns over uncertainty in and around political systems, even in democratic countries. “You’re going to start to change the calculus of how you make investments, based on whether a country is politically stable and if it lives by the rule of law. Does it have the resilience and sustainability that you need as a company?”

Speaking of uncertainty as it pertains to international trade, Emanuel said that we are witnessing the emergence of a new political and economic equation, one that will become clearer over the next five years. To stability and sustainability he added resilience. “Each of those, in some way, becomes more dominant in how we think about political decisions, commercial decisions, and economic decisions.”

He closed by saying that he feels we have a unique opportunity to advance US–Japan relations.

“I said when I was confirmed, I think that what we do in the next three years, as the US and Japan, will determine our relationship for the next 30.”

The ambassador believes that, if Kishida emerges victorious in the July elections, Biden has a chance to build a solid foundation with the Japanese prime minister, with whom he came to be on a first-name basis after they had spent just one day together in May.

Emanuel knows what can happen when there is instability at the top, and how that can impact the bilateral relationship. As Clinton’s senior advisor, he saw six Japanese prime ministers come and go in eight years. “As soon as you started to get to know somebody, they were gone,” he said. “There’s a chance President Biden will have one prime minister for his tenure,” he continued. “That’s a unique opportunity not only to develop a relationship but [to work with] a person who, without an election overshadowing decisions, has the ability to make some real decisions for the future of the US–Japan relationship, including as it relates to the Indo–Pacific.”

To that end, Emanuel applauded Kishida for his leadership in the face of recent global uncertainty.

“One of the things I think Prime Minister Kishida has done very successfully is he has taken the Indo–Pacific and the Transatlantic and collapsed them into a single strategic sphere,” he said. “Just in the past 10 days, he’s hosted the European Union president, the Finnish prime minister, the chancellor of Germany and, two days prior to that, on his visit to Europe, he was with the British prime minister, the Italian prime minister, and the Pope. That should be seen as a way in which Europe now has a vested interest in a free and open Indo–Pacific. That is a major change of where we are politically and a major change of where we are economically.”

Concluding his speech, Emanuel told the crowd: “I look forward to the next three years working with each of your companies and promoting not only your commercial interests but, more importantly, our shared interests.”

Final Frontier

Former astronaut Naoko Yamazaki shares her vision for bilateral space cooperation and spaceports in Japan

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The United States and Japan share a long history of collaboration in space, working together on projects such as the International Space Station (ISS) and the Artemis program, which aims to return astronauts to the moon by 2024 and can also be seen as a preparatory stage for human missions to Mars.

Cooperation between the two countries in the space industry is growing stronger and represents a great pathway for innovation in the bilateral relationship. A significant player in the space travel industry in Japan is the Space Port Japan Association (SPJ), which was established in 2018 and is attracting considerable attention on both sides of the Pacific.

SPJ co-founder and Representative Director Naoko Yamazaki joined members of the American Chamber of Commerce in Japan (ACCJ) on April 21 for an hour-long online discussion organized by the Chubu Aerospace and Manufacturing Committee.

Licensed to Fly

The accomplishments of Yamazaki, who participated as a panelist at the ACCJ Women in Business Summit in 2014, are impressive. Currently she is a member of the Committee on National Space Policy at Japanese Prime Minister Fumio Kishida’s Cabinet Office. And as a former astronaut with the Japan Aerospace Exploration Agency (JAXA), she became the second Japanese women to fly into space when she took part in an assembly and resupply mission to the ISS in 2010 aboard the space shuttle Discovery. She retired from JAXA in 2011.

Besides appearing in the media to promote the SPJ, Yamazaki occasionally meets with government officials in both the United States and Japan. For example, US Ambassador to Japan Rahm Emanuel greeted her and space startup leaders at the US Embassy, Tokyo, in February to discuss bilateral collaboration on the space front.

Direct Connections

During the April 21 webinar, ACCJ members learned that direct cooperation began with the signing of the 1969 US–Japan Space Agreement and has since blossomed into a relationship involving many US-made products. While a young organization, the SPJ has already established relationships with four regional governments interested in hosting spaceports. The projects include:

• HOSPO (Taiki, Hokkaido Prefecture)
• Spaceport Kii (Kushimoto, Wakayama Prefecture)
• Shimojishima Spaceport (Okinawa Prefecture)
• Spaceport Oita (Beppu, Oita Prefecture)

Other cities in Japan are also interested in such an investment in point-to-point suborbital space transportation hubs.

Besides sending future passengers to other planets, spaceports in Japan could become a launchpad from which to transport time-sensitive food and cargo to other locations on Earth. For example, Yamazaki pointed out, entrepreneur and investor Elon Musk proposed in 2017 a plan to use his SpaceX rockets to fly passengers from New York to Shanghai in just 39 minutes.

Supporting STEM

Yamazaki is recognized as a space policy expert not only in Japan but also in the United States. She was recently invited by the University of Pennsylvania (Penn) as a visiting fellow at the Perry World House, a center for scholarly inquiry, teaching, research, international exchange, policy engagement, and public outreach on pressing global issues. She is lending her expertise to Penn so that its students can develop and advance innovative policy proposals, and hopes to see more Japanese students benefit from the experience of studying abroad.

Finally, Yamazaki spoke about her involvement in the Japanese Rocket Society, where she chairs the Sorajo Committee, whose name means women in aerospace. She is a staunch advocate of inclusivity and gender equality in the Japanese aerospace industry—a goal very much aligned with the beliefs of the ACCJ and its member companies. Science, technology, engineering, and mathematics—or STEM—is a growing area of passion for this former astronaut, and we hope to see her and other members of the SPJ at future ACCJ events.

Chubu Walkathon

Annual event raises millions of yen for charity on a sunny day of food, friends, fun, and fitness in Nagoya

Photos by Andy Boone

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On May 22, more than 1,000 participants took part in the 31st Annual Chubu Walkathon International Charity Festival. This year’s event took place on a beautiful Sunday in Nagoya’s Meijo Park and was also livestreamed. More than ¥7 million was raised to support local charities. The Walkathon’s mission is to improve the lives of the less fortunate by creating an opportunity to increase awareness, recruit volunteers, and raise funds at a family-friendly, international outdoor event. More than ¥177 million has been donated over 31 years, and 18 charities received funds in 2021.

Digitizing Women’s Health

Startups and entrepreneurs leverage tech to improve care and equality for women in Japan

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In recent years, Japan has seen a boost in femtech. The portmanteau of female and technology refers to services using tech and products that help improve women’s health. Government support and media coverage have enabled femtech business offerings to move from niche to mainstream. But how soon might the fledgling industry take off as it has in the United States and Europe? The ACCJ Journal spoke with experts to explore prospects for femtech in Japan.

In 2021, the word femtech was nominated for publisher Jiyu Kokumin Sha Co., Ltd.’s Word of the Year, an annual award for language best representing life in Japan over the previous 12 months. The word eventually lost out to phrases related to US-based baseball superstar Shohei Ohtani, who made a splash in 2021. Yet the nomination alone is significant.

Awareness of femtech has remained low in Japan since the term was first coined in 2016 by Danish entrepreneur Ida Tin, founder of period- and fertility-tracking app Clue. But 2022 might see that change.

A February 2021 survey by Sompo Himawari Life Insurance Inc. shows that only 1.9 percent of its 1,000 working female respondents recognized the term. Once it was explained to them, however, more than half said they were “interested in” or “hopeful” about the concept.

Fast-forward to year-end, and 47.5 percent of respondents said they were aware of the word femtech. Though this is positive for the market, a Statista survey of 3,068 girls and women carried out in December 2021 and January 2022 also shows a long way to go, as just 15.3 percent of those polled report knowing the meaning.

Raising Awareness

Still, the increase is welcome for industry players. They say the market can grow only with an uptick in public awareness of, and willingness to talk about, women’s health—a topic that remains taboo in Japan. Progress over the past 12 months has been attributed to the launch of new products and services, exposure in media and social media, events, and other activities that support conversations about women’s health.

In March 2022, awareness-raising events Femtech Japan and Femcare Japan were held in Tokyo, while Japan Sports Week 2022, an industry event held in May, saw an area dedicated to femtech products and services supporting women in sports.

Promotion has already begun for Femtech Tokyo, an inaugural event to be held October 20–22 at Tokyo Big Sight, Japan’s largest international exhibition center. It will usher in what are expected to be annual trade fairs, designed to welcome the general public and businesses interested in “solving various problems in women’s life stages,” according to organizers.

“The term femtech is getting more recognition among women in Japan than ever before,” said Yoko Fukata, investment director at Sony Innovation Fund, which supports femtech startups in Japan. “Women want to know how their body works, such as its rhythms and hormones, and [want] to live better lives … exposure of the word and its different solutions will catch women’s attention.”

Indeed, consumers have been quick to notice femtech offerings entering the market. Almost 80 percent of some 10,000 working-age women in Japan said they knew of at least one femtech product or service, according to a 2021 Statista poll. Most familiar were sanitary shorts (48 percent), cloth sanitary pads (47.9 percent), ovulation test kits (40.9 percent), period tracker apps (40 percent), and sleep bras (38.3 percent).

These products are the result of several early stage femtech startups that emerged in 2019 and went on to release products and services in 2020 and 2021 in what can be considered “the first movement of the femtech industry,” according to Tomoko Minagawa, founder of industry association Femtech Community Japan and a leading investor in the femtech domain.

Improving Gender Equality

Now many players in Japan, including enterprise companies, are starting to launch new femtech businesses, Minagawa explained. Their motivation has been boosted by policies from a national government that sees the femtech industry as one method of addressing the country’s poor record in gender equality.

Japan ranks 120th among 156 nations in the World Economic Forum’s 2021 Global Gender Gap Report, far behind its G7 counterparts (which place between 11th and 63rd) as well as many of its Asian neighbors. The study, which tracks gender equality in four areas, evaluated Japan highly in health and education, but very low in economic participation and opportunity, as well as political empowerment.

Minagawa said the main reasons for Japan’s ranking are the lack of:

• Support for women in balancing their professional and private lives
• Consciousness of the very deep chasm between the experiences of men and women

She added that femtech can empower women by exposing the gap between the need for, and availability of, femtech products and services, and by leading discussions on femtech’s necessity and advantages for society.

Indeed, Minister of State for Gender Equality Seiko Noda, in her message on International Women’s Day 2022, listed “promoting femtech” as a government measure to improve Japan’s gender equality performance. Boosting women’s health by supporting the femtech industry is part of its efforts for “the realization of a society in which women live with dignity and pride,” one of the Japanese government’s four pillars in its Fifth Basic Plan for Gender Equality.

Government support includes the Subsidy Project for Demonstration Projects for Femtech and Similar Support Services that distributed a combined subsidy of ¥150 million to 20 femtech companies in 2021. According to the Ministry of Economy, Trade and Industry, which runs the program, the goal is to prevent events, such as the unwanted turnover of working women (triggered by life turning points, including pregnancy, childbirth, and menopause); to improve the well-being of individuals; and to increase the diversity of human resources at companies.

A healthy femtech industry, therefore, supports not only a societal need, but an economic one.

Business Cost

Loss of productivity, resulting from improperly treated health issues experienced by women working in Japan, is estimated at ¥2.7 trillion ($20 billion). According to Minagawa, the figure includes ¥323 billion ($2.4 billion) from menstruation, ¥672 billion ($5 billion) from fertility, and ¥1.75 trillion ($13 billion) from menopause.

With employees’ physical and mental health front of mind due to the acceleration of new work styles stemming from the pandemic, many companies are looking to the femtech industry for solutions to some of Japan’s long-running problems.

Kathy Matsui, general partner of MPower Partners, Japan’s first global venture capital fund focused on environmental, social, and corporate governance, told The ACCJ Journal that health and well-being has “become the priority” for more companies, particularly during the pandemic.

Startups have responded well. For example, lots of them have emerged that measure employee stress—now a legal requirement for companies in Japan. In the area of mental health support, companies are offering services, such as the outsourcing of care for children and elderly parents, she added.

Yuko Kidoguchi, operating officer and head of communications at life science company Bayer Holding Ltd. (Japan), which is active in women’s health policy advocacy, is also seeing more companies supporting the health and well-being of staff. Some are providing education on women’s health topics, including infertility treatment for women and men. Others are connecting female employees with gynecological care or providing financial support for women’s health treatments.

It’s all part of improving productivity and carrying out healthy management, Kidoguchi said.

Gradual Growth

With the needs and demand for femtech in Japan firmly established, what does the future hold? Japan’s femcare and femtech market grew from ¥57.5 billion ($428 million) in 2019 to almost ¥60 billion ($448 million) in 2020, and further development of the market is projected to generate an economic impact of about ¥2 trillion ($14.9 billion) in 2025, according to Statista.

In global terms, though, Japan’s market is tiny, with Asia accounting for only eight percent of the world’s femtech companies. Compare that with North America, which is home to 55 percent.

Sony Innovation Fund’s Fukata predicts that Japan’s femtech market will “grow gradually, not exponentially,” in part due to there being fewer female founders and investors than in the United States and some other countries.

Still, the industry consensus is that women femtech founders can make a big impact in both this industry and the wider healthtech domain.

“Women are often key decision-makers when it comes to household spending, and this is especially true in Japan,” according to Nuala Connolly, co-chair of the American Chamber of Commerce in Japan (ACCJ) Women in Business Committee and an ACCJ governor, as well as being head of talent, and the regional diversity, equity, and inclusion lead at AIG Japan Holdings. “Having women in leadership positions in startups and in femtech—and in every other sphere of business—means having leadership who represent this important consumer base and can innovate directly to optimally meet the needs of women. This, in turn, leads to the development of new products and markets, and boosts and elevates the overall economy.”

Fukata also cites the general population’s lack of deep understanding and the early stage of the industry as dampers on femtech growth, alluding to the fact that most femtech companies are focused on femcare, such as period underwear, rather than the technology aspect. She suggests this may be due to data that shows women are most concerned about period-related issues when it comes to women’s health. Alternatively, it might be due to the ease with which consumers can see, touch, and use such products.

“I think [femcare is] the starting point. Once they get accustomed to using those products and get to know more about the industry and the solutions there are in the world, there will be more people who want to focus on using femtech in different stages of their life,” she said.

Femtech Community Japan’s Minagawa agrees that most companies are providing non-tech products and services, but she is seeing some movement in the tech space, such as apps to track period cycles or to chat remotely with medical experts, as well as expansion into fertility treatments and early detection and support of menopause symptoms.

E-MCH

One area of women’s healthcare in Japan that is getting digital attention is the maternal and child-health (MCH) handbook, a printed booklet that can be obtained from a ward office or city hall which is used by doctors to track the results of pregnancy and post-birth health checks.

Lanex Co., Ltd. has developed an electronic version of the process—the E-MCH—an innovation for which the company won the From Japan and Beyond Award at last year’s ACCJ Healthcare x Digital competition.

“We analyzed the actual trend of existing digital healthcare solutions and found that most were not directly applicable to maternal and child healthcare, so we came up with the idea to digitalize the Japanese MCH,” explained software developer and project manager Boubacar Sow. “The E-MCH can play a significant role in tackling public health issues in both urban and rural areas of Japan. Our digital maternal and child healthcare system can collect and manage data from checkups during pregnancy, track the baby’s development, and enable women to communicate efficiently with their doctors and monitor their pregnancies.”

Sow said that femtech and supporting female entrepreneurship contributes to women’s empowerment and helps to achieve gender equality. “Specifically in Japan, femtech will boost the role of women in bettering healthcare and related activities. Femtech can be seen as one of the pillars of achieving gender equality in healthcare and bringing equal opportunities to women.”

The Road Ahead

There remains a long way to go, however. A full-fledged femtech market includes all kinds of hardware and software, including:

• Medical devices
• Wearables
• Telehealth and digital platforms
• Therapeutic drugs
• Vitamins and supplements

These items support everything from menstrual and reproductive health to pelvic, uterine, and sexual health to wellness and longevity.

Reaching that stage might not be smooth sailing, though, according to Dr. Amina Sugimoto, CEO of Fermata Inc., a platform and ecosystem designed to help domestic and overseas femtech companies enter the Japanese market.

Pointing to a lack of understanding, she explained: “People think there is nothing in the market and try to come up with their own services. But the problem is the market is not there.” She added that it is unlikely the 90 percent of women in Japan who choose sanitary pads during their period would be interested in a device to predict fertility if it requires insertion.

Consumers are also largely unaware of, or uncomfortable discussing, what their personal health issues might be, Sugimoto added. But she aims to change that with Fermata’s mission “to turn taboos into triumphs” by facilitating more openness on women’s health.

“If people could talk about [women’s issues] more freely, the market would slowly start to grow—companies and startups would get ideas to come up with new products,” she believes.

The public would also benefit from understanding women’s bodies better, said Kidoguchi, a vice-chair of the ACCJ Healthcare Committee and the brainchild behind Bayer’s gynecological health education program in Japan. Inspired by the country’s limited female health literacy and access to gynecological care compared with what is available in other nations, the program has been delivered to more than 50,000 students in 200 high schools, from Hokkaido to Okinawa, over the past seven years. Such schemes that educate both men and women can act as seeds for the future growth of Japan’s femtech market by creating more individuals who are open about, and understand, women’s health issues.

Minagawa said the current lack of understanding and cultural non-acceptance by investors, mainly dominated by men, is the structural impediment for investment in the femtech domain in Japan.

This was one driver for her to establish Femtech Community Japan, which connects investors, startups, enterprises, research institutions, government, and media for networking and discussion.

With the growth of such forums that support the development of an open conversation around femtech in Japan, it surely won’t be long before the term graduates from its current status as a year-end listing on language trends to being a topic of everyday conversation.

Sushi Singularity

3D printers offer a vision and taste of future food—but will consumers embrace it?

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Is this a glimpse of the future of food? Japanese scientists and companies are developing 3D food printers to produce sushi, wagyu, and a host of other foods. They say the technology holds great promise for personalizing food to meet nutritional needs, reducing food waste, and even providing something to eat during extended space travel. “I think there’s huge potential. Food itself will probably change,” said Yamagata University’s Hidemitsu Furukawa.

The soft and wet materials-engineering scientist is developing a 3D food printer dubbed the Laser Cook that heats and hardens liquid food poured into a mold. He envisions the equipment being used in convenience stores within the next 10 years to prepare custom-designed food for consumers. He is even in initial discussions with Seven & i Holdings Co. Ltd., the owner of the 7-Eleven chain, about doing just that.

As Japan’s population ages, the technology could also prove useful for feeding elderly people with specific nutritional needs or providing softer food for those who have trouble chewing and swallowing, Furukawa and other developers have noted.

The sushi and wagyu projects are still works in progress, and there are obvious questions about how receptive consumers will be to food that may seem industrial or artificially engineered. But already, 3D food printers are being used at universities, restaurants, and food companies in Japan and around the world. Developers predict they will become fixtures in household kitchens within a generation.

“We’re trying to create a competitive food culture for the 21st century,” observed Ryosuke Sakaki, who founded Open Meals, a venture backed by ad agency Dentsu Inc., which is pursuing seven projects that involve 3D food printers, including some that essentially squeeze sushi and wagashi (Japanese confections) out a nozzle.

Sakaki remarked that getting the taste and texture right have been huge challenges, and he has enlisted the help of sushi chefs in this regard. But he acknowledges that the results will never measure up to the sushi we are used to. “We’ll never be able to match that,” he admitted, adding that the fish or seafood portion of printed sushi may be crispier and may be placed on top of regular pats of rice shaped by a machine. “We’ll need to think of it as a new kind of sushi experience,” he concluded.

Still, Sakaki has high hopes. By year-end, Open Meals plans to hold an event at which printed sushi and wagashi can be eaten and the technology demonstrated. If it is well received, he hopes to open a restaurant serving the food in the not-too-distant future. The name? Sushi Singularity.

Mini Food Factories

These Japanese ventures aim to join a number of startups from Europe, the United States, and China that have taken the lead in this nascent business.

Food printers, which emerged 10–12 years ago, work in a variety of ways. The dispensing function operates like that of 3D printers with which we may be most accustomed. But, whereas the latter create plastic shapes, the function here causes capsules of paste-like or liquid food to be squeezed through a nozzle to produce a three-dimensional shape that can be eaten or baked. The method lends itself to creating cookies, cakes, chocolates, and other confection. Some dessert shops have already started to display them.

But many machines can also handle mashed vegetables and even minced meat. The Foodini, a 3D food printer designed by Barcelona-based Natural Machines, comes equipped with capsules that users can fill with almost any sort of food, as long as it’s relatively soft.

The technology is not as foreign or far-out as it might sound, Chief Executive Officer Emilio Sepulveda told The ACCJ Journal. And it is already widely used in food processing plants. “These printers use the same processes and same technology that major food brands use to create pasta or meat patties,” he explained. “It’s basically 3D printing, but no one calls it that.”

Tackling Food Waste

The Laser Cook printer being developed by Yamagata University’s Furukawa operates differently. It combines water with dehydrated, powdered food, which is poured into a vessel and then zapped with a laser to cook or harden it.

In this way, 3D printers can help reduce food waste, Furukawa and others have said. Instead of discarding food that isn’t sold at the supermarket—or the “ugly” vegetables that don’t even get to the store, because they’re not the ideal shape—it can be turned into powder and saved for future use. “If we think differently … and convert food into powder, it becomes an on-demand item and there’s little waste,” Furukawa explained.

There’s also potential here for use in space, he added. Transporting lightweight powder is easy. It doesn’t require refrigeration and it can last several years. “So, when we go to Mars—a journey that could take two or three years—this kind of food could be used. You can make it just by adding water.”

The technology is something the Japanese government is getting behind as well. One goal of the Cabinet Office’s Moonshot Program is to reduce food waste, and some developers, including Furukawa, are receiving government research funding.

Personalized Nutrition

Another benefit, scientists and developers say, is that ingredients can be customized to meet individual nutritional needs. That might include vitamins and other supplements.

It could be particularly helpful, in Japan and other developed nations, for the growing ranks of elderly people, who may not get enough nutrition as their stomachs and appetites shrink. Producing softer food can also help elderly people who have dysphagia, or difficulty swallowing, a common problem for those with Parkinson’s disease. “With this technology, you can make dense nutrition,” Furukawa explained.

Athletes and soldiers could also benefit from specially designed food. Perhaps during disasters, the technology could also be used to feed people who lack provisions, developers say.

“The opportunity and potential to use this in hospital settings, in homes for the elderly, where consumers need very specific nutrients, and where nutrients must be provided at specific times—that’s a huge market,” said Jennifer Perez, a venture capitalist at the $20 million Future Food Fund, established by online food delivery service Oisix ra daichi Inc., which invests in food-technology ventures.

So far, the fund hasn’t invested in any 3D food printing companies, but Perez sees great potential. “This technology is a dream of the future, but it’s starting to happen right now,” she added.

Synthetic Wagyu

Japan is on the cutting edge in one particular area: developing “structured” synthetic meat that contains ripples of fat, blood, and sinew, just like the steaks we might buy at the supermarket.

While food printers have been able to process fresh and synthetic ground meat for some time, Osaka University bioengineer Michiya Matsusaki is spearheading research and working with Shimadzu Corporation to develop chunks of synthetic, or cultured, wagyu, Japan’s famous marbled beef.

The complicated process involves injecting stem cells from fresh meat into a gelatinous bath. The cells are then exposed to stimulating chemicals to differentiate them. Some become tiny muscle fibers just 500-microns wide, while others become tissue, such as fat and blood vessels.

The muscle fibers are then assembled to create tiny pieces of meat—72 strands, for example, create a tidbit just 5 millimeters x 5 millimeters x 1.5 centimeters. Matsusaki has not been able to do a taste test yet, because he hasn’t received clearance from the university’s ethics committee. But his team aims to complete the project for demonstration at World Expo 2025 in Osaka, where they hope to offer visitors tiny edible pieces of such printed wagyu.

Matsusaki said he’s received inquiries about his research from a number of companies around the world. “We’re getting lots of interest from Singapore, Dubai, and the United States,” he shared. “Companies that make synthetic meat don’t have the technique to make this shape.”

Key reasons for the project include concern about the environment and the possibility that the world will face a shortage of meat in the future, making it difficult to feed the growing population, Matsusaki explained. Increasing the number of cattle—and expanding grazing land to meet their needs—would lead to the destruction of more forests. And cows produce a lot of methane, a potent greenhouse gas.

The equipment being developed with Shimadzu would allow consumers to manipulate the percentage of fat they want in their meat. “If you had one of these machines in your home, you could decide on the fat content and shape you wanted,” he observed. “Press a button and it would be done the next day. That’s the kind of future we’re trying to create.”

Very Analog

But how does such food taste, and will consumers go for it? Japanese are quite open-minded about robots and other applications of technology, but when it comes to food they have very high standards for quality, texture, taste, and freshness.

Tetsuya Nojiri, CEO of Oishii kenko Inc.—creator of the app that goes by the same name and who is not involved in 3D printer development—said he can see some positives in the technology, particularly for addressing nutritional needs of the elderly. However, he believes it won’t appeal to most Japanese consumers, and that it would take many years to be accepted. “Most people want food that is natural, safe, and tasty,” he stated. “That’s very analog, not digital.”

Aiming to contribute to health and healthcare issues through dietary management is the Oishii kenko app, which won the Empowering Patients Award and People’s Choice Award at last year’s American Chamber of Commerce in Japan Healthcare x Digital competition. The app’s name means “tasty health” and it provides recommendations for nutritionally balanced, delicious meals using artificial intelligence and Big Data.

Nojiri suggested that, if the equipment to make 3D printed foods is fun and easy to use, he can see some consumers using it to make niche products such as chocolates and other confections. He can also see it being put to work in larger-scale settings, such as hospitals and universities. “These printers have potential, but it’s hard to imagine that they would be used to prepare food for the ordinary person,” he added.

Perez of the Future Food Fund feels that more time and research is needed to gauge consumer receptivity. “Consumers are curious but, ultimately, it comes down to: Is the product going to taste good?”

Taste and texture are indeed very difficult, if not impossible, to replicate on a food printer. Chocolate and baked goods are easier on that score, but synthetic meat—or hybrid meat mixed with soy or other plant products—has generally proved disappointing. “It doesn’t really taste like meat yet, so that’s a problem,” Matsusaki remarked.

Price, Speed, Scalability

The 3D printers currently being used have built-in limitations on what they can produce, Sakaki explained. “Food made with certain ingredients will harden and taste good, but [made with] others will not. There are also limitations on how you can design the food to come out. And it takes quite a while to make each piece, so that raises the price.”

Yes, as with any new technology, price is an issue. Natural Machines’ Foodini sells for about ¥800,000 at current exchange rates ($6,000), although the company also offers less expensive subscription plans for set periods of time. The Laser Cook being developed by Furukawa costs roughly ¥1 million (about $7,500). Other machines being developed in Japan, such as the wagyu and sushi printers, do not yet have price tags.

Speed and scalability are other problems, according to Perez. Printing a simple round cake can take seven to 15 minutes, and making just one more complex structure can take 45 minutes to an hour. “When you compare that to what you can do on the standard factory line, it doesn’t make a lot of sense,” she said. “When you look at the logistics, it doesn’t quite work yet.”

On the flip side, once you have a successful product, it’s highly reproducible, Perez pointed out. And that data could be shared with other machines to create the same product on another continent—or in outer space.

Suraj Gujar, principal analyst for disruptive technologies at Meticulous Research in Pune, India, sees 3D printers as remaining a relatively niche product used by bakeries, caterers, hotels, and restaurants—but not the wider public.

The equipment is far too expensive, hefty, and slow to catch on among ordinary consumers, at least for the foreseeable future, he offered. Also, most printers don’t have a cooking feature, so that involves another step, adding more time and work. And some can be tricky to operate, he added.

“The consumer has to be tech savvy, because if you want to print food, it means you have to give a command to a machine. And if you want a customized design, then you have to program that into the computer,” Gujar explained. “If it’s for a cake, I would be happy to have it. But if it’s for daily food, I’m skeptical.”

To counter negative impressions that printers generate “plastic food,” Natural Machines’ Sepulveda said that, most often, fresh ingredients are used with the Foodini, several dozen of which are already being put to work in Japan at food companies, universities, hospitals and restaurants.

To win the trust of consumers in Japan, it’s important to work with established food brands, Sepulveda noted. Natural Machines is working with Hankyu and Dentsu. “Japanese corporates are super open and looking for partnerships that can bring them this extra value that they have not been able to develop on their own,” he added.

And demand in the region is on the rise: Asia has overtaken North America as the Foodini’s top market.

Despite the obstacles, developers say growing consumer awareness and concern about environmental, health, and sustainability issues are making them more receptive to this new technology. “Sustainability is getting more attention,” said Open Meals’s Sakaki, “including concerns about fish catch and resource use. 3D printing is one way to address that, so I think people will be receptive.”

State of Mind

How artificial intelligence is helping identify mental health concerns for better treatment

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For millions of people around the world who were already struggling with mental health issues, the past two-and-a-half years of the coronavirus pandemic have been a further trial. Isolation, a sudden shortage of opportunities to interact with friends or family in person, additional stresses in the workplace or the home, new financial worries, and difficulty in accessing appropriate mental healthcare have taken their toll, experts in the field told The ACCJ Journal.

However, in the battle against mental health complaints, this time of adversity has also served to fast-track development and adoption of a new tool: artificial intelligence (AI). While the technology may be relatively new to the sector, the potential is huge, according to companies that are applying it to assist physicians with diagnosis and treatment.

A Tool for Our Time

AI has come a very long way since the first chatbots appeared back in the 1990s, and early mental health monitoring apps became available, explained Vickie Skorji, Lifeline services director at the Tokyo-based TELL Lifeline and counseling service. And it is urgently needed, she added.

“When we have something such as Covid-19 come along on a global scale, there is inevitably a sharp increase in anxiety, stress, and depression. The mental healthcare systems that were in place were simply flooded,” she said.

“A lot of companies were already playing around in the area of AI and mental healthcare, but the pandemic has really pushed these opportunities to the forefront,” she explained. “If, for example, a physician is not able to meet a client in person, there are now ways to get around that, and there has been an explosion in those options.”

Not every purported tool is effective, she cautions, and there are going to be questions around client confidentiality and keeping data current. The clinician must also become sufficiently adept at interpreting a client’s genuine state of mind, which might be different from the feelings that are communicated through the technology. On the whole, however, Skorji sees AI as an extremely useful weapon in the clinician’s armory.

Voice Matters

One of the most innovative solutions has recently been launched by Kintsugi, a collaboration between Grace Chang and Rima Seiilova-Olson, engineers who met at the 2019 OpenAI Hackathon in San Francisco. In just a couple of years, the company has gone from a startup to being named in the Forbes list of North America’s top 50 AI companies.

Kintsugi has developed an application programming interface called Kintsugi Voice which can be integrated into clinical call centers, telehealth platforms, and remote patient monitoring applications. It enables a provider who is not a mental health expert to support someone whose speech indicates they may require assistance.

Instead of using natural language processing (NLP), Kintsugi’s unique machine learning models focus on signals from voice biomarkers that are indicative of symptoms of clinical depression and anxiety. Producing speech involves the coordination of various cognitive and motor processes, which can be used to provide insight into the state of a person’s physical and mental health.

In the view of Prentice Tom, chief medical officer of the Berkeley, California-based company, passive signals derived from voice biomarkers in clinical calls can greatly improve speed to triage, enhance behavioral health metadata capture, and benefit the patient.

“Real-time data that augments the clinician’s ability to improve care—and that can be easily embedded in current clinical workflows, such as Kintsugi’s voice biomarker tool—is a critical component necessary for us to move to a more efficient, quality-driven, value-based healthcare system,” he explained. The technology is already in use in the United States, and Japan is on the waiting list for expansion in the near future.

Chang, the company’s chief executive officer, is confident that they are just scratching the surface of what is possible with AI, with one estimate suggesting that AI could help reduce the time between the appearance of initial symptoms and intervention by as much as 10 years.

“Our work in voice biomarkers to detect signs of clinical depression and anxiety from short clips of speech is just the beginning,” she said. “Our team is looking forward to a future where we can look back and say, ‘Wow, I can’t believe there was a time when we couldn’t get people access to mental healthcare and deliver help to people at their time of need.’

“My dream and goal as the CEO of Kintsugi is that we can create opportunities for everyone to access mental health in an equitable way that is both timely and transformational,” she added.

The Power of Data

Maria Liakata, a professor of NLP at Queen Mary University of London, is also the joint lead on NLP and data science for mental health groups at the UK’s Alan Turing Institute. She has studied the use and effectiveness of AI in communicating with the public during a pandemic.

Liakata’s own work has focused on developing NLP methods to automatically capture changes in individuals’ mood and cognition over time, as manifested through their language and other digital content. This information can be used to construct new monitoring tools for clinicians and individuals.

But, she said, a couple of other projects have caught her eye.

One is Ieso Digital Health, a UK-based company that offers online cognitive behavioral therapy for the National Health Service, utilizing NLP technology to analyze sessions and provide data to physicians. And last October, US-based mental and behavioral health company SonderMind Inc. acquired Qntfy, which builds tools powered by AI and machine learning that analyze online behavioral data to help people find the most appropriate mental health treatment.

“There has definitely been a boom over the past few years in terms of the development of AI solutions for mental health,” Liakata said. “The availability of large fora in the past 10 years where individuals share experiences about mental health-related issues has certainly helped in this respect. The first work that came to my attention and sparked my interest in this domain was a paper in 2011 by the Cincinnati Children’s Hospital. It was about constructing a corpus of suicide notes for use in training machine learning models.”

Yet, as is the case during the early stages of any technology being implemented, there are issues that need to be ironed out.

“One big hurdle is the availability of good quality data, especially data over time,” she continued. “Such datasets are hard to collect and annotate. Another hurdle is the personalization of AI models and transferring across domains. What works well, let’s say, for identifying a low mood for one person may not work as well for other people. And there is also the challenge of moving across different domains and platforms, such as Reddit versus Twitter.

“I think there is also some reluctance on the part of clinicians to adopt solutions, and this is why it is very important that AI solutions are created in consultation with clinical experts.”

Over the longer term, however, the outlook is positive, and Liakata anticipates the deployment of AI-based tools to help with the early diagnosis of a range of mental health and neurological conditions, including depression, schizophrenia, and dementia. These tools would also be able to justify and provide evidence for their diagnosis, she suggested.

To Assist, Not Replace

Elsewhere, AI tools will be deployed to monitor the progression of mental health conditions, summarize these with appropriate evidence, and suggest interventions likely to be of benefit. These would be used by both individuals, to self-manage their conditions, and clinicians.

Despite all the potential positives, Skorji emphasizes that AI needs to be applied in conjunction with in-person treatment for mental health complaints, rather than as a replacement.

“The biggest problem we are seeing around the world at the moment is loneliness,” she said. “Technology is useful, but it does not give people access to people. How we deal with problems, what the causes of our stress are, how can we have healthy relationships with other people—we are not going to get that from AI. We need to be there as well.”

Inflation!

Who’s afraid of the big I? Not Japan.

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A specter is haunting the world economy, the shadowy specter of inflation. Economists are fiercely debating from where it has come, politicians are busy blaming their opponents and, as always, the average citizen is left with no choice but to pay up. Yes, we all know inflation is lurking all around when you now must pay $50 for your $40 haircut that you used to get for $25 when you had hair.

Japan stands out as the one economy in the world with a relatively benign inflation shock. Whereas in the United States consumer prices are up by almost nine percent from a year ago, Japan’s consumer price index prints barely above two percent. This may come as a surprise, given the global nature of the inflation shock: excess money and credit, supply bottlenecks, the war in Europe, the surge in pent-up demand as the pandemic abates. Further, the global cost-push pressures—from rising energy, electronic component, and food prices—have been compounded by a falling yen.

Oil and Oligopoly

In the United States, the price of oil is up about 60 percent in US dollars compared with the end of December. In Japan, the yen price of oil is up almost 85 percent. And yes, the United States is a net exporter of energy—and food—while Japan is one of the world’s largest importers of energy—and food.

So, how come, despite greater and more severe exposure to global inflationary pressures, Japanese consumers are much less affected by the global inflation tsunami than their American counterparts?

There are two primary reasons:

• The government here is not afraid to intervene in markets to preserve the purchasing power of the people
• Japan’s industrial structure is more cutthroat competitive

The net result of this seeming contradiction—government intervention going hand in hand with extraordinary competition—is a much lower inflation equilibrium here in Japan compared with what we get in the less interventionist and more oligopolistic US economy. There, a few producers are price-leaders and effectively control the market.

Let’s start with the industrial structure. In the United States, of all the industries in the services and the manufacturing sectors—from hairdressers to pharmacies to steelmakers and semiconductor companies—on average, the top four players in each sector control about 32 percent of their respective total market. In contrast, here in Japan, the leading four companies command less than 15 percent. Clearspeak: Japan is much more fragmented and more competitive, while the US industrial structure has been consolidated and has, de facto, become more oligopolistic.

The net result is significantly lower price power for suppliers of goods and services in Japan relative to the United States. No matter how differentiated a product or service you offer in Japan, within days or weeks, a competitor will follow suit offering something similar but at a lower price point. Remember: every two weeks, a new soft drink is launched, and just about every 12–15 years, the equivalent of the entire central Tokyo grade A office supply comes onto the market. Good luck raising soft drink prices or rent.

Capitalism without Costs

There are, of course, complex reasons that excess competition has prevailed in Japan. The first investment report I ever wrote in Japan, back in the late 1980s, was entitled Capitalism without Costs. In it, I argued that corporate Japan effectively had no cost-of-capital constraint. In contrast to those in the United States, owners of capital in Japan simply did not hold corporate executives accountable to maximize return on capital.

Today, this still holds true, because just as the changes in capital stewardship and corporate governance have shifted private-sector capital allocation closer to the US model of demanding higher returns, Japan’s public sector intervention in capital markets has been stepped up dramatically. The Bank of Japan has purchased up to 10 percent of the TOPIX equity market as well as capped the cost of long-term debt at just about zero for almost a decade.

Whether this public sector provision of a cushion in capital markets is good or bad policy is subject to debate. But, for the purposes of trying to determine whether Japan does or does not face an inflationary threat, there is no question that the reality of a relatively low cost of capital has kept many marginal companies afloat. This, in turn, continues to restrict the price power of Japan Inc. in the domestic market. If your competitors don’t have to care about delivering a proper return or profit, whoever raises prices is doomed to lose customers and market share.

Which gets us right back to the first reason Japan is not afraid of inflation: government intervention and de facto price controls.

When you analyze Japan’s consumer price index, you quickly find that about one-quarter of the goods and services for which Japanese consumers pay are subject to government rules and regulation, i.e., de facto price controls.

Healthcare services and pharma are an obvious important example, as is education, much of transportation, and several staple foods. For the last of these, the Japan Agriculture Cooperatives, commonly known as the JA Group, plays a key part in expertly balancing fiscal support for producers while preserving the people’s purchasing power.

Line in the Sand

The willingness to fight immediately against threats of inflation that undermine consumer well-being was just demonstrated by Prime Minister Fumio Kishida. In April and May, he drew a line in the sand for the consumer price of regular gasoline at ¥170 per liter and passed, in record time, a supplementary budget to fund this price-keeping operation.

Again, the contrast with US government priorities could not be greater. Not only does the Japanese government see its primary mandate as protecting its citizens from economic shocks, but it also has the necessary parliamentary control and supermajority to act decisively and quickly. It is both the willingness to act and the ability to act that, in my view, make Japan’s parliamentary democracy and model of capitalism a worthy role model for the free world.

Be that as it may, practically speaking, the fact that Japanese political leaders actually can—and do—mobilize fiscal resources in a timely manner allows much greater flexibility for Japan’s central bank. Where the de facto political gridlock in Washington makes it unlikely that government policies can be mobilized to cushion US consumers against the ills of inflation, here in Japan the government can be counted on. No wonder, then, that the United States must rely on the Federal Reserve as the lone fighter against inflation, while here the Bank of Japan gets plenty of backing from all the other parts of the policy toolkit available.

All said, the current strong surge in global inflation is very real and is definitely having a strong impact on Japan. However, the Japanese system is responding well to the challenges and is doing so on its own terms. Resilience to shocks is what Japan excels at and, in my view, the inbuilt systemic priority placed on preserving consumer purchasing power makes it unlikely that inflation will force another lost decade.

Shared Interests and Values

The ACCJ honors 2021 Person of the Year Nobuyuki Hirano

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Each year, the American Chamber of Commerce in Japan (ACCJ) honors those who have significantly impacted the global business environment in Japan with the ACCJ Person of the Year award. Former chair, president, and group chief executive officer of Mitsubishi UFJ Financial Group, Inc. (MUFG) Nobuyuki Hirano was selected as the 2021 Person of the Year not only for his work with MUFG, but also for his tireless efforts to promote better US–Japan business ties.

During a career spanning more than 40 years, and as chair of the Japan–U.S. Business Council from 2017 to 2021 and a current vice-chair of the Keidanren (the Japanese Business Federation), Hirano has helped to strengthen global business. ACCJ members and guests recognized this on April 25 at an in-person event held at Tokyo American Club and livestreamed to remote attendees.

The luncheon began with a VIP session where ACCJ leaders greeted Hirano, after which ACCJ Governor and Financial Services Forum Chair Andrew Conrad welcomed members and guests, and provided background about the award. ACCJ President Om Prakash delivered remarks, saying that, in Hirano, “we are extremely lucky to have someone who is so thoughtful—and very methodical—in how he approaches incredibly complex issues between the United States and Japan, and the entire world.”

Values and Principles

Taking the podium, Hirano expressed his deep honor to have been chosen for the award, and thanked the chamber for its contributions as a member of the Japan–U.S. Business Council. “I appreciate the initiatives of all the ACCJ presidents—Christopher LaFleur, Sachin Shah, Peter Jennings, Peter Fitzgerald, and Jenifer Rogers—during my tenure."

He then addressed the importance of shared values and trust by taking attendees back to the eighties—1983 to be precise—when he had arrived in New York City as a trainee at Morgan Stanley. The two years spent there for his secondment was the start of an extraordinary journey that would make Hirano a bridge between the United States and Japan and lead him to a position on the firm’s board of directors, which he accepted in March 2008.

Speaking of his fellow directors, he said, “They often joke, ‘Nobu, you are the first, and possibly the last, guy who has been elevated from unpaid trainee to Board member.’”

During the 2008 global financial crisis, MUFG made a $9 billion strategic investment in Morgan Stanley—a move that Hirano says exemplifies the importance of shared values and principles between business partners. “This was a significant investment in its huge scale but, more so, in the sense that it is the only successful alliance between globally systemically important banks,” he explained. Worldwide, there are just 30 such banks, often called G-SIBs.

“But I believe it is more than this,” he continued. “James Gorman, now CEO of Morgan Stanley Investment Bank, and I agree that we actually have a similar corporate culture. I think it’s very important that our values and principles are similar, [in areas] such as putting the client first, doing the right thing, and [having] an appreciation for long-term perspective.”

Returning to the present, Hirano noted that there has been a series of global crises in the financial world—roughly one per decade—which “have had a huge impact that exceeded most people’s expectations.” These include the collapse of Japan’s bubble economy in 1990, the Asian financial crisis of 1997, and the global financial crisis that sent shockwaves through the markets in September 2008 with the collapse of Lehman Brothers—the event which brought together MUFG and Morgan Stanley.

Today, we are on the precipice of another shockwave.

“The world is at a critical juncture and has entered a period of great uncertainty. We are undergoing a once-in-a-century period of dramatic change, which has been described as the era of VUCA, or volatility, uncertainty, complexity, and ambiguity,” he said, adding that we are witnessing a crucial moment in history with Russia’s invasion of Ukraine.

“A question we need to ask in today’s society is what role business leaders should play.”

Cooperation on China

As part of his work with the Japan–U.S. Business Council, Hirano has been involved in the Japan–U.S. Business Conference, an annual event first held in Tokyo in 1961. The conference makes recommendations to the Japanese and US governments as well as related organizations.

At the 58th conference last fall—held virtually for the second year in a row due to the pandemic—a key topic of discussion was bilateral cooperation in the face of challenges from China.

“The struggle for supremacy between the United States and China is expected to be prolonged, while the economies of China and other countries are already deeply connected,” Hirano said. “There is consensus among business leaders that decoupling is unrealistic … with a slight difference [being that] Japanese businesses tend to be more cautious about risk due to Japan’s high level of dependence on China and its close geographical proximity. Their US counterparts take a more opportunistic stand.”

While this difference in risk aversion exists, the only way to successfully deal with China, he proposed, is for likeminded countries to continue acting together based on their shared interests and values.

“Working with likeminded countries to reach out to China has also affected the private sector. That’s what I believe,” he said. “In fact, last autumn, we jointly invited guests from the EU government and European industries to the Japan–U.S. Business Council for the first time, to discuss rebuilding the global order as well as sustainability.”

While China may not change course over the short term, in the next few decades, he added, China may face socioeconomic challenges, such as the declining birthrate and aging population. “These might substantially undermine China’s economic growth potential,” Hirano explained. “History shows that the distortions that occur alongside rapid economic growth are concealed until the growth slows. Once the distortions are revealed, they then force major structural reforms.”

Issues Uncovered

It has been more than two years since life as we knew it hit the brakes due to Covid-19. Hirano said the pandemic has not only disrupted the global economic order and increased political and geo-economic tension, but also revealed the global scale of the need to address sustainability issues. These include societal divisions, social inequality, and climate change.

“These problems,” he reasoned, “are largely due to globalization and excessive shareholder capitalism … Whether we like it or not, we will be forced to remodel the current socioeconomic systems that have supported capitalism up to now.

“However, we have no clear idea, yet, how to solve many of the problems. This is partly due to differences in values and principles among conflicting nations.”

This is where he sees the great asset that is the US–Japan relationship, which is built on shared values and principles. It is important, he stressed, for US and Japanese business leaders to discuss how to chart and navigate a course on issues such as carbon-neutrality targets and convey their opinions to local governments.

On this issue, he believes, it is very important that there be cooperation with other countries in Asia, particularly members of the Association of Southeast Asian Nations.

In terms of Japan’s economy, the country’s future may be in jeopardy, Hirano suggested, unless drastic measures are taken to address the serious issues laid bare by the pandemic.

“To overcome this situation, the public and private sectors must act with a sense of urgency to make large structural changes to socioeconomic systems, in particular, and to revitalize and restructure industry through digitization and green transformation,” he stressed.

United by Trust

As a final point, Hirano noted that it is trust which has allowed the United States and Japan to develop such good relations and that, while close-knit cooperation between the governments is no doubt a huge part of this, he believes a major factor is the human connection between the people of both nations, strengthened over many years.

And it is this trust, which “cannot be seen by just looking at economic numbers,” that he considers to be an extremely important asset as we move into a future that is uncertain—not just for countries, but for business partners as well.

“I’d like to conclude by expressing my sincere hope that the business leaders of Japan and the United States will further deepen relations and our mutual understanding which, in turn, will strengthen the relationship—the partnership—between our two countries,” he said. “I also wish for the continued prosperity and success of this excellent institution, the ACCJ.”

Stay Engaged

As the pandemic enters a new stage and direct communication opens up, the chamber is fostering lasting change—thanks to all of you.

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One of the greatest attractions of the American Chamber of Commerce in Japan (ACCJ) is our myriad activities and the vibrancy of our members. From networking to advocacy to information exchange, the ACCJ is not only the voice of global business in Japan, but a dynamic, rewarding community.

The coronavirus pandemic challenged our ability to sustain our energy, but our members are resilient and resourceful. We not only adapted and maintained our inspiring event schedule and connections virtually, but we gained new skills along the way that now allow us to extend our reach and foster greater engagement as the way we interact continues to evolve.

Look at the event photos. Those of you who were there felt the energy in the air as the veil lifted. Seeing our members together at in-person events filled me with optimism, the sense of urgency to shake hands and see faces, to get back to business, to reignite advocacy efforts, and to reinvigorate our relationship with government back in Washington. All safely, of course.

Hello, Capitol Hill

Speaking of government, it was an honor to lead, as president, an ACCJ delegation to Washington for our first DC Doorknock since before the pandemic. I was joined by ACCJ Chair Eriko Asai, Governor Victor Osumi, Special Advisor Christopher LaFleur, and Executive Director Laura Younger. Engaging face-to-face with members of the executive branch and Congress once again is very important to the chamber’s advocacy efforts.

With the recent rollout of the Indo–Pacific Economic Framework—an occasion to which the ACCJ was invited—and the recent Quad meeting of leaders from the United States, Japan, Australia, and India, the US–Japan partnership continues to be the most important nexus for peace and prosperity—not just in the region, but for the global order.

We in the ACCJ are a key conduit for lawmakers in Washington to what is going on in Japan in terms of the business aspects of the bilateral relationship, and through our discussions during the DC Doorknock we have had a positive impact over the years. As business leaders on the ground, we experience firsthand the opportunities, obstacles, and ground-truth in Japan. As a trusted primary source in a world awash with information and disinformation, our voices are heard and valued by the administration and members of Congress.

The way in which Washington is engaging with the ACCJ and the administration of Japanese Prime Minister Fumio Kishida is important. There’s energy and urgency in the US–Japan partnership on all fronts—from the economy to national security—
and you can see this in the number of Congressional delegations (well over 10 percent of the Senate leadership) coming to Japan, capped by US President Joe Biden himself in late May. We are pleased and encouraged to see the United States leading in the region, and the heightened role Japan has taken on the world stage.

US Ambassador to Japan Rahm Emanuel has been an incredibly positive addition to the US–Japan dialogue and a valuable partner for the ACCJ. We have hosted him at several meetings and events, including a special welcome luncheon (page 10). His energy, enthusiasm, and attitude are welcome, timely, and highly infectious!

Opening Up

In terms of advocacy and getting results, I’d like to thank you all for your important contributions to our core advocacy document—something new we have tried this year in addition to our viewpoint papers. For example, your input, leadership, and energy pushing for fair and science-based policy regarding Japan’s border restrictions very quickly led to results. We, combined with the voice of our fellow foreign chambers of commerce and other organizations—both foreign and domestic—are making a real difference.

Stay Engaged

I will end by asking all chamber members to embrace the sense of urgency that is defining the world we find ourselves in—one of transition—and help the ACCJ continue to champion strong partnerships and communication to create the best environment for global business in Japan.

Healthy Pursuits

Entrepreneurship sprinkled with innovation is changing the future of food and health through technology

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The intersection of health and technology has become an important part of my life. They say that when you turn 40 your body starts to fall apart. They also say that 40 is the new 20. I say that neither is true, not entirely, but as you age you do have to work harder to stay fit. As I turn 50 this year, a decade of navigating that forties-fitness maze has helped me figure out how to apply tech to the challenge.

I’ve been a techie since I was 10 years old and my great grandparents gave me a Commodore 64 computer for Christmas, so I’m always at the front of the line, eager to jump into the pool of latest innovations. Apple Watch and the Oculus virtual reality headset are already part of my health and fitness routine, and there’s plenty more out there to be excited about and to help us live longer, healthier lives.

In this issue of The ACCJ Journal, we embrace the vision, ideas, and creations of those entrepreneurs and companies who are developing solutions to the wellness challenges facing society.

The theme was inspired by the great success of the American Chamber of Commerce in Japan (ACCJ) Healthcare x Digital (HxD) competition and the incredible work and dedication of the organizing team. Preparation is well underway for the third annual event, which will take place later this year. The theme this time is Empowering Elderly Patients through Digital Health and will expand the format to include both an ideathon and a hackathon.

A couple of last year’s winners are included in features in this special health and technology issue of The ACCJ Journal. Oishii kenko Inc., winner of the Empowering Patients Award and People’s Choice Award for their nutrition app, shares thoughts on future food, while From Japan and Beyond Award winner Lanex Co., Ltd. talks about digitizing women’s health.

Steppin’ Out

The other big theme of this issue comes in the form of photos, not words. A surge of energy has been flowing through the ACCJ as we begin returning to in-person events, and you’ll find pages filled with scenes of networking, information sharing, and just plain fun. For me, it was a joy to produce this issue for that reason alone. After more than two years with very few (often zero) photos from such gatherings, I may have gone a bit overboard with my layouts. But I wanted to share with you the excitement that is in the air. This is what the ACCJ is all about: people coming together to share, explore, innovate, collaborate, and build the best possible business community and society.

For those who could not attend, I’ve recapped two major in-person events (which were also livestreamed to remote viewers). At one, the ACCJ presented the Person of the Year Award to former Mitsubishi UFJ Financial Group, Inc. chair, president, and group chief executive officer Nobuyuki Hirano. At the other, we welcomed US Ambassador to Japan Rahm Emanuel with a VIP session and luncheon. For me, it truly felt like I had fallen through a time portal to 2019. Walking into the New York Ballroom at Tokyo American Club and seeing so many people talking, exchanging business cards, listening to presentations, and eating felt like time had been paused and suddenly restarted. It was a great experience.

And let’s not forget about the Chubu Walkathon, our annual charity fundraiser organized and hosted by the ACCJ Chubu chapter. They did a wonderful job of adapting to the pandemic and embracing the mantra that I know so well from my years as an orchestral musician: the show must go on. This year, they kept the livestreaming aspect but were able to bring back much more of the activity to Nagoya’s Meijo Park. I couldn’t attend, but the photos tell the story as more than 1,000 people participated and raised over ¥7 million.

So, here’s to the new normal of more in-person events and to the health and fitness needed to embrace the activity as we go steppin’ out into the light。