The Journal The Authority on Global Business in Japan

As we return to our desks after summer vacation, it’s time to gear up for 2017’s exciting homestretch heading into the fall. Work calendars become increasingly busy, and there are seemingly more activities to choose from at the American Chamber of Commerce in Japan (ACCJ) than ever before. While you may have had the luxury of relaxing by the pool and reading the latest spy novel on summer vacation, the pace of life has now become frenetic.

From a communications standpoint, the ACCJ has been working this year on delivering timely information and content in ways our members feel comfortable consuming. Our objective continues to be to promote the activities of the chamber while stimulating the conversation on global business in Japan.

Given the rapid advances in information technology, always-on digital communications have become the norm. Earlier this year we relaunched the ACCJ website in a modern and easier-to-use mobile-and-tablet-optimized format that is more secure and always available for busy members on the go. We’ve enabled leaders to add their own committee pages to the website, creating an archive of past activities and continuing the conversation from events beyond the meeting room.

This fall will bring further changes to how we communicate. We are introducing a refreshed look and feel to the chamber’s flagship publication, starting with this edition. The updated monthly magazine, now once again called The ACCJ Journal, carries the ACCJ logo on the cover to create a clear connection with the chamber.

ACCJ FIRST
A single table of contents at the front of the magazine lists all stories, with the ACCJ content coming first. No more flipping to the middle of the book to find out what is happening with the chamber. This repositioning of content better highlights our activities and views, and puts members front and center. You’ll find the same familiar content—industry expertise from leaders, recaps and photos of ACCJ events, advocacy columns—together with new content, such as a series on taking the next steps to meet the Japanese government’s goal of having 30 percent of leadership positions filled with women by 2020.

The ACCJ Journal will continue to feature in-depth stories on the issues and topics that affect global business in Japan, including articles written by professional journalists and syndicated content translated from Japanese publications such as Keizaikai.

Most importantly, The ACCJ Journal is your magazine, and we’re always looking for members and leaders to share their insights and expertise. As chamber content takes the lead position on these monthly pages, we encourage each of you to grab your pen—or your laptop—and step forward with ideas for stories and columns. All content is also available in digital format and, through our new website, we now have the ability to go beyond what’s on the printed page—with video, audio, and other engaging formats—in immersive web versions that break out of the limits of paper and provide more engagement for members.

As the ACCJ continues to evolve how we communicate, we are looking even more comprehensively at how the chamber engages members to ensure everyone gets increasing value from the organization. The Membership Relations Advisory Council has been undertaking important work on this topic, looking at membership categories and benefits, upgrading the committee experience for members, and providing member services in Japanese. Further developing these ideas together with our membership later this fall, our goal is to ensure the chamber remains a vibrant and effective organization that continues to evolve to meet the changing needs of our busy and diverse members.

Jonathan Kushner is vice president ACCJ–Tokyo
This repositioning of content better highlights our activities and views, and puts members front and center.