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Roppongi Hills—with the iconic Mori Tower at its heart—is making itself even more attractive to tourists due to the addition of a one-stop tax-exemption counter and a tourist information desk.

Tax-exempt shopping is nothing new around the city, and one-stop tax exemption counters can be found in department stores.

But offering such services in a multi-tenant facility like Roppongi Hills, the mega-complex owned and operated by Mori Building Co., has only recently become possible thanks to changes in laws and regulations.

According to Mori Building Co. Retail Manager Takeshi Akiyama, this change presented the perfect opportunity for growth. Akiyama says the percentage of sales to foreign visitors at the complex is on the rise, yet it still accounts for just a few percent of overall sales.

So as soon as it was possible to coordinate tax-exempt shopping in a single location, Mori went all in.

“We believe that offering such tourist-friendly services ultimately leads to repeat visits and increased sales,” Akiyama says.

In addition to the new tax exemption counter, Roppongi Hills’s tourist information office is staffed with full-time bilingual concierges. The concierge service was already in operation before laws made the tax-exemption counter possible.

However, the upgraded tourism desk was recently certified as a Category 2 facility by the Japanese National Tourism Organization, meaning it has full-time bilingual staff who can provide information on Tokyo and neighboring prefectures.

“Information desk concierges are the face of our facility, so they undergo extensive customer service and professional training,” Akiyama explains.

In the months and years to come, Roppongi Hills plans to raise the level of its hospitality even higher—and increase repeat visits—by incorporating a variety of related services that will make it even easier for foreign visitors to explore Tokyo in their own language.