The Journal The Authority on Global Business in Japan

PUBLICITY

March 2014
Award: Top Employer Brands in Japan
Custom Media

The winner of the prestigious Randstad Award 2014 for the most attractive employer in Japan is Meiji Holdings Co., Ltd., with Procter & Gamble Co. taking the accolades in the foreign company category.

Announced at an awards ceremony in Tokyo on January 29, Meiji Holdings improved on last year’s third-place ranking to be recognized as the best place to work in Japan, thanks in large part to its popularity among young women who responded to Randstad’s survey.

Conducted in 23 countries by the Dutch human resources consultancy, the awards have been presented every year since 1999, and are based on responses to a series of questions that determine a company’s name recognition and its desirability as a place to work. The criteria used range from career progression opportunities a company offers, to the long-term job security and training it provides, as well as its concern about the environment and society.

Mamoru Inoue, president and chief operating officer of Randstad K.K., pointed out that the Abenomics policies introduced by Prime Minister Shinzo Abe are having a positive impact on the Japanese economy, and that deregulatory efforts are helping the employment sector.

“But as we go forward, it will become more difficult to hire good people and we hope companies can learn something [from these awards],” said Inoue.

The research—conducted on behalf of Randstad, the world’s second-largest human resources company, with close to 4,500 branches in 39 countries—demonstrates that candidates are traditionally attracted to large companies where they can earn a good wage.

According to Inoue, among the study’s new findings is the fact that a company providing a good work–life balance offers diversity, while one that demonstrates its corporate social responsibility efforts is more attractive to candidates.

“We believe this trend will continue, and companies should focus their efforts in this area,” he said.

In his address, Ambassador of the Kingdom of the Netherlands to Japan Radinck Jan van Vollenhoven expressed the wish that Abenomics would have the desired effect.

“I hope that the Japanese and Abenomics will pursue their ambitions and succeed, because if they do, it will benefit all of us,” the ambassador said.

The keynote lecture was delivered by Yuichiro Miura, the adventurer who climbed Mount Everest for a third time last May, setting a new record for the oldest person to have reached the peak—at the remarkable age of 80 years and eight months.

The lessons learned during decades of exploring some of the most inhospitable places in the world have parallels in the corporate world, Miura said.

“The key is to never give up,” he stated. “Then you will be able to make your dream come true. A leader must have determination and must never give up. Even if you are 80 years old.”

Winners:
Meiji Holdings Co., Ltd.
Suntory Holdings Limited
Sony Corporation

Foreign Category:
Procter & Gamble Japan K.K.
Coca-Cola (Japan) Co., Ltd.
Microsoft Japan Co., Ltd.

Top Attributes of Employer Brand:
Competitive salary and employee benefits (Toyota Motor Corporation)
Career progression opportunities
(Yahoo Japan Corporation)
Pleasant working atmosphere
(Suntory Holdings Limited)
Long-term job stability (Toyota Motor Corporation)
Good work–life balance (Toyota Motor Corporation)
Financially healthy (Toyota Motor Corporation)
Interesting job content (Nintendo Co., Ltd.)
Good training (All Nippon Airways Co., Ltd.)
Strong management (Toyota Motor Corporation)
Concerned with environment and society
(Toyota Motor Corporation)