Spirit of Yozan

PodcastAudio

Apr 7

How a samurai reformer inspires a new generation to take the lead and succeed

Running time: 4 minutes 34 seconds

The death of a close friend at college prompted Tohoku native Hiroaki Miyajima to pursue a career in advertising in the United States. Having returned to his hometown of Yonezawa, Yamagata Prefecture, in 2011, he is now part of a local business collective whose mission is to secure the town’s future prosperity. The Ukogi collective, established by Miyajima and several other Kojokan graduates, channels the spirit of Yozan in a bid to grapple with the issues facing Yonezawa and many of Japan’s rural areas.

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Paul Walsh

Founder of JizoHat, Walsh assists Japanese destinations as they help overseas visitors fall in love with Japan. He loves exploring the Japanese countryside—all the better if he can do it on foot or by bicycle—and, even after more than two decades, feels like he’s barely scratched the surface.

Spirit of Yozan

How a samurai reformer inspires a new generation to take the lead and succeed

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Ramen Romance

Japan Surprises 2022

The American Chamber ofCommerce in Japan

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The American Chamber of
Commerce in Japan