The Journal The Authority on Global Business in Japan

With the Japanese government’s Go To Travel and Go To Eat campaigns in full swing—and Tokyo now included—the Tokyo Metropolitan Government has rolled out its own incentive program.

Called Motto Tokyo, the scheme sweetens the Go To deal with an additional subsidy that can be used in the city. For hotel stays costing ¥6,000 or more, you can receive a ¥5,000 discount. Day trips are also eligible, with a ¥2,500 assist when you spend at least ¥3,000.

Tokyo Governor Yuriko Koike introduced the campaign on October 9 as a way to encourage residents of the capital to get out and enjoy themselves while also supporting busi­­nesses hard hit by the coronavirus pandemic. It can be combined with Go To Travel incentives to greatly reduce the cost of your excursions and staycations.

The official website notes that the aim of the program is “an early recovery of the tourism industry, with thorough implementation of infection prevention measures, in coop­eration with the national Go To Travel campaign to meet the needs of the citizens of Tokyo.” To qualify, you do need to have a Tokyo address and will be asked to confirm this with identification.

Where to get the best offers and accommodations can, at times, be less than clear. While Motto Tokyo’s ¥2 billion budget is expected to cover about 400,000 hotel nights, those slots have been distributed among hotels and travel agencies.

In some cases, you may find it easier to book through an agency, while in others you could uncover unique offers by going straight to the source. An example is the Hotel New Otani’s “Motto Tokyo! Women’s Trip” package, an offer for up to three women to enjoy an autumn escape to the luxury hotel and each receive a ¥5,000 dining voucher. Combined with Go To Travel, the group can also save up to ¥8,000 on their stay.

Bringing together Motto Tokyo with Go To Travel is the best way to explore the city on the cheap while enjoying some of the most luxurious and beautiful spots around. It’s even possible for the amount of yen you lay out to be zero, or you might even have a surplus after the discount.

When combining the schemes, the minimum cost does increase a bit—¥9,000 for a hotel stay and ¥4,500 for a day trip—but the savings go up as well. Plus, there is no limit on the number of times either incentive can be used, so months of discounted relaxation lie ahead.

Motto Tokyo bookings started on October 23 and the campaign will run until March 31, while funds last. Although you can use the discounts as often as you like, each trip is limited to five nights per person.

It should also be noted that hotels have a limited number of slots that can be covered by Motto Tokyo, and prime days will likely fill up fast, so be sure to check with your favorite hotels sooner rather than later. Also seize this chance to explore new places as well. There are many great deals out there. We have a few on the following pages that fall under Motto Tokyo, Go To Travel, or both.



Located in the new WATERS Takeshiba area, mesm Tokyo is an innovative luxury hotel crafted for individualists. The philosophy behind the hotel’s name derives from the word “mesmerize”—a concept embraced by the iconic art design, as well as a selection of sound- and sight-inspiring entertainment and restaurant choices. Expect nothing but authentic Japanese hospitality here, despite the rather futuristic appearance.

Those looking for a place to be inspired will relish in mesm Tokyo’s mesmerizing atmosphere that includes a dynamic waterfront view from the room, original fragrance, and music in lobby. There’s even a digital piano in each guest room.

mesm Tokyo offers this stay starting at ¥65,527 per room, and you can get a discount of up to ¥32,593 per room with Go To Travel campaign and Motto Tokyo.

Book now for a mesmerizing stay:


mesm Tokyo, Autograph Collection
1-10-30 Kaigan, Minato-ku, Tokyo 105-0022


This boutique luxury hotel located in Meguro features 60 elegant suites, all 80 square meters or larger and featuring a private sauna and jet bath. With enchanting traditional Japanese art throughout the premises and a river flowing through tranquil Japanese gardens, relaxing doesn’t begin to describe the experience.

Enjoy the artwork in the Hyakudan Kaidan gallery, and, as evening falls, take your pick from Japanese, Chinese, American grill, and Italian restaurants, or enjoy a relaxing meal in the lounge.

Hotel Gajoen Tokyo is participating in the Go To Travel campaign. Book on their website to receive a travel subsidy. (Available only to residents of Japan.)



Elevate your staycation experience with a bespoke dinner course, a wholesome breakfast, and more with the all-new Westin Gourmet Experience package.

Indulge your inner gastronome in the gourmet paradise of Ebisu with a one-of-a-kind staycation featuring a luscious dinner of your choice from the hotel’s acclaimed restaurants. Think exquisite Japanese cuisine, authentic Cantonese fare, or sizzling wagyu teppanyaki to add the perfect condiment to your getaway in Tokyo.




Inspired by New York’s art and fashion scene, Kimpton Shinjuku Tokyo is where creativity comes to life. From art installations to retail pop-ups and locally loved restaurants, this pet-friendly hotel features 151 guest rooms and suites, a modern brasserie with terrace, and a New York-style café and bar. Guests are invited to enjoy wine and canapés at the Social Hour every night.

The hotel soaks up the energy of the bustling Shinjuku district and offers a slice of serenity, a calm oasis with a relaxing bar and terrace, seamless service, and luxurious rooms with beds you can sink into.