The Journal The Authority on Global Business in Japan



Change is Brewing

Brandi Goode

Like many foreign residents of Japan, I feel abundant gratitude for the life I’m able to lead here.

Daily frustrations crop up, as they would just about anywhere, but the overall quality of life in Japan is so high that the good nearly always outweighs the bad.

Often, the opportunities for giving back are not self-evident. You can contribute time or money, perhaps our most valuable resources—but where to focus your efforts?

Our cover story is about one way the ACCJ supports the community in Japan, namely the annual Charity Ball.

As of 2013, there were some 65,000 general and specific nonprofit corporations in Japan, a staggering figure for sorting out where your donations should go.

The Charity Ball Committee does the hard part for you by researching the many fine organizations in need of support; all you have to do is register and turn up. And bidding on the auction items wouldn’t hurt either.

Crafty creations
Despite a few recent deceptively breezy evenings, the humidity in Tokyo threatens to linger a bit longer. On particularly oppressive nights, a frosty beverage is called for.

Three American brewers who are shaping the future of beer consumption in Japan are featured in another article.

Having lived in Denver, I’ve been delighted with the proliferation of one Colorado native brew in particular since its Japan market entry last year.

Sponsored by Blue Moon, the Omohara Beer Forest atop the Tokyu Plaza building in Omotesando is a classy alternative to the nomihodai offerings at other urban beer gardens. Visit the leafy “Natural Terrace” until September 28 for a welcome urban retreat.

Tokyo dwellers can certainly attest to the craft beer revolution that is sweeping the city. Every time I turn around there seems to be a new establishment offering ji-biru, which only became legal here in the early 1990s, following deregulation.

Readers can sample some lesser-known local brews at the Great Japan Beer Festival, reportedly the largest craft beer festival in Asia. Launched in 1998, the international event will take place this year on September 13–15.

Cool quotient
This month, I’m excited to announce the inaugural contribution from Roland Kelts.

While our last high-profile writer, Robert Whiting, recounted anecdotes from Tokyo’s past, Kelts’s Cool Japan column will explore how Japan is redefining its modern identity.

His entertaining insights will undoubtedly demonstrate how this national strategy could translate into new business opportunities.

Finally, in response to persistent feedback about the font size used in the magazine, we’ve revised the text so that it is noticeably larger. So, put away your bifocals, and I hope you enjoy the September issue.



Brandi Goode