Always Forward
Rooted in strategic insight, powered by creative storytelling, and committed to measurable results, AIM B2B arrives when many respected brands are seeking stronger, smarter ways to connect with increasingly sophisticated and demanding B2B audiences.
AIM B2B’s launch sets a new standard for B2B marketing excellence.
Custom Media is proud to announce the launch of AIM B2B, a next-generation agency built with a bold mission: to redefine the landscape of B2B public relations and marketing in Japan and the rest of Asia. Rooted in strategic insight, powered by creative storytelling, and committed to measurable results, AIM B2B arrives when many respected brands are seeking stronger, smarter ways to connect with increasingly sophisticated and demanding B2B audiences. And we are pleased to report that AIM B2B has already won three major global and local awards for marketing and operations in 2025.
At its core, AIM B2B focuses on a simple yet powerful promise—bringing your brand to life. The agency offers a comprehensive suite of services designed to accelerate growth, build trust, and deepen engagement in competitive markets. From data-driven strategy and distinctive branding to compelling narratives and digital experiences that captivate, AIM B2B helps organizations break through barriers and surpass expectations.
Proven Framework
Central to AIM B2B’s methodology is the AIM Framework—a structured, three-phase process that integrates decades of industry expertise.
- Adapt: Deeply understanding each client’s market, audience, and unique vision through discovery, strategic planning, and tailored localization.
- Implement: Bringing visions to life with creative storytelling and precise activation strategies that ensure impactful engagement.
- Maximize: Continuously tracking, analyzing, and refining campaigns to deliver measurable growth and sustained success.
Our promise is simple: always forward. We’re here to move your business forward with purpose and precision—helping you go beyond what’s expected and explore new possibilities.
Co-founding Publisher Simon Farrell said: “As longtime B2B publishers—including of The ACCJ Journal, BCCJ ACUMEN, and The Canadian for several years—storytelling is in our DNA. It has earned us trust, reliability, and deep relationships in the market, and AIM B2B carries that legacy forward.”
The Future of Content Marketing
The launch coincided with AIM B2B’s presentation of its landmark report, Insights from the Content Marketing Landscape in Japan, at an exclusive Tokyo event featuring senior marketing leaders. One standout finding revealed a major shift: proficiency in artificial intelligence (AI) has emerged as the top skill marketers need to master in the next 12 months to three years. Last year’s hesitancy around AI has given way to urgency, reflecting an environment where technology is evolving faster than strategy; marketers must balance innovation with responsibility.
Triple Crown of Awards
AIM B2B’s debut comes during a remarkable season of recognition. The agency earned top honors at the 2025 Campaign Asia Agency of the Year Awards, completing a Triple Crown of recent wins that includes the BBN Golden Bees, and the Ireland Japan Chamber of Commerce (IJCC) Business Awards. Key wins include:
- Campaign Asia: Japan/Korea B2B Marketing Agency of the Year (Silver); Content Marketing Agency of the Year (Bronze)
- BBN Golden Bees: Double Gold—Best Event Experience and Best Content Marketing Campaign
- IJCC Business Awards: SME of the Year
These wins remind us that great work is never achieved alone. Every success reflects the trust of our clients and the dedication of our incredible team. I’m excited about what we will build together in the year ahead.
Contact AIM B2B today to discuss your strategy for 2026:
aim-b2b.com
always.forward@aim-b2b.com
03-4540-7730