The Journal The Authority on Global Business in Japan

Businesses may occasionally distribute inaccurate, out-of-date or culturally insensitive materials. This can result in a waste of marketing spend, reputational damage or transgression of the law and incurring of penalties.

Williams Lea’s single source marketing supply chain solutions help all organizations avoid such risks.

Williams Lea Group is part of Deutsche Post DHL group, the world’s largest logistics provider. We are a global leader in business and marketing services, helping organizations transform their operations and realize brand potential.

The company consists of two primary businesses: Williams Lea and Tag Worldwide.As a global business process outsourcing player, Williams Lea has expertize in multi-channel document management, business support, customer communications, and publishing.

Tag, meanwhile, is a global brand services company that manages and implements global communications campaigns for clients in over 180 countries.

Combining Williams Lea’s understanding of how businesses operate with Tag’s knowledge of how brands deliver, we provide truly unique marketing supply chain solutions offering industry-leading connected services.

Our integrated services make us global leaders in supporting organizational transformation. By managing information and streamlining key back-office functions, we help:

improve efficiency • increase effectiveness • reduce risk

Empowered by a global workforce of 8,000 Williams Lea employees in more than 650 locations in 195 cities, our strength in numbers is unparalleled across the industry.

Our Solutions
Digital and Document Workflow: We provide support across the entire document life cycle. From static document services to dynamic multi-channel solutions, we efficiently manage your communications.

Business Support Services: We take on the management of activities that assist finance, sales, human resources, and marketing functions. We evaluate, understand, and reshape your organization’s processes so that you can achieve your goals.

Customer Communications and Publishing: We layer data and content management with state-of-the-art production facilities that enable the creation, production, and fulfillment of your customer communications. Utilizing technology and production expertise, we deliver personalized messages at the right time, through any and every channel you wish.

Tag is a brand services company that manages and implements global communications campaigns. Our clients—over 47 of the world’s top 500 brands in more than 120 different countries—trust us to bring control and consistency to their campaigns, taking them to market quickly and effectively. Tag offers:

cost efficiency • brand consistency • speed to market

Our comprehensive portfolio of integrated services and solutions in the design and production services sector, include print management; artwork origination and adaptation; below-the-line collateral and POS design and production; broadcast and video post-production and origination; and creative development and copywriting.

We also offer CGI and 3D modeling; international campaign implementation and management; online and digital design and production; packaging design and production; photography and art direction; pre-press production and fulfillment; technology brand asset management; and translation and transcreation.

Our proprietary platforms—Immedia and CMD—form a core part of our solution from a procurement and asset management perspective. Tag’s technology provides a process that is easy to follow and replicate. It removes costly errors, automates repetitive tasks, enables workflow management, optimizes the delivery process, and utilizes the latest in color management technology.

Our technology automates the end-to-end process by removing time-consuming and costly manual procedures. E-enabling the print sourcing process delivers improved efficiency by automating manual processes; enhanced visibility and control through management information; and, a reduction in both the cost of a transaction and the bought-in product.

Sourcing and production
Our end-to-end production and fulfillment process for delivery of print includes all stages of production and sourcing—pre-production, sourcing strategy and quotations, production, and post-production.

Our team develops close working relationships with the client’s different stakeholder groups, as well as preferred agencies, in order to ensure the best end result for our customers.

We select a small panel of trusted and pre-approved vendors with whom all work will be placed. Importantly, incumbent client vendors can and do form part of the end-state vendor panel and about two-thirds of our vendors have joined us from prior client implementations.