The Journal The Authority on Global Business in Japan

Just as The Journal is the authority on global business in Japan, the overarching aim of our communications at the American Chamber of Commerce in Japan (ACCJ) is to lead the conversation on global business.

By extending our meetings and events beyond the room, we continue to broaden their impact and enhance member engagement and satisfaction—and an increased focus on multichannel communications is enabling us to reach the right audience at the right time through a variety of platforms.

Building on the feedback from our membership survey, we will increasingly promote charity, volunteer work, sustainability, and other corporate value-enhancing activities to highlight the ACCJ and our members’ collective impact on Japanese society.

This year we are placing a special focus on developing our human and technology capacity to communicate more effectively in a digital world. Ultimately, these efforts will help us influence stakeholders and bring about positive change.

To highlight the Chamber’s advocacy activities and expand our reach, we have been adding rich content to the ACCJ’s digital and social media.

We are simulcasting popular events online, posting recorded content to the ACCJ YouTube channel, and at the Shinnenkai we unveiled a year-in-review video. We’ll be producing an even better one of 2016.

Digital is being embraced at our meetings as well. We are allowing teleparticipation when board members are traveling, and Board of Governors meetings are going paperless.

At the ACCJ office, we have hired a new visual communications specialist, and training for all staff is underway. The benefits will be evident later this year when the new ACCJ website goes live.

The new bilingual website represents ACCJ Communications 2.0, and it will provide a stable and secure platform which can be updated dynamically and refreshed instantly, with content and features that will evolve as we go.

In addition to conveying information about the ACCJ’s events, advocacy, committees, and membership, the website will provide a dedicated space for the Kansai and Chubu chapters with sections for The Journal and signature events such as the Charity Ball, and the Women in Business summits.

Fully compatible with mobile phones and tablets, the website will be more secure, easier to use, faster, and cost less to maintain. Improvements such as simplified event registration, calendar support, and smart notifications will please members.

More enhancements are on the way. Content will be continuously added and can be changed instantly, and committee pages can be created and managed with ease. Further feature updates, such as online billing, account management, and list management are also planned for the future.

I’m excited about the changes as the ACCJ moves to Communications 2.0. As with all of our communications activities, we are keen to hear your feedback. Please email us at comms@accj.or.jp.

2016 ACCJ–Kansai Women in Business Summit: Welcome Greetings

This year’s ACCJ–Kansai Women in Business Summit opened with remarks from Kansai Women in Business Committee Chair Mary Anne Jorgensen (pictured), ACCJ–Kansai Vice President Dr. Stephen A. Zurcher, ACCJ President Christopher J. LaFleur, and Allen S. Greenberg, United States consul general, Osaka–Kobe.

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Jonathan Kushner is Vice President, ACCJ